Digital Marketing Coordinator

1 day ago

Black Hawk Colorado, United States Ameristar Casino Resort Spa Black Hawk Full time
About the Role

We are seeking a highly motivated and detail-oriented Digital Marketing Administrator to join our team at Ameristar Casino Resort Spa Black Hawk. As a key member of our marketing team, you will be responsible for developing and executing innovative strategic plans to increase customer acquisition, maintain retention, and generate revenue from all omni-channels.

Key Responsibilities
  • Work with the Assistant Marketing Manager to develop and execute marketing strategies to increase customer engagement and revenue.
  • Provide assistance in the areas of advertising, property marketing, and promotions.
  • Route approvals for all advertising, promotions, social, and events collateral.
  • Manage the planning, implementation, and oversight of digital signage projects.
  • Use various digital management software to schedule and maintain current brand and promotional creative on all digital signage across the property.
  • Serve as a day-to-day corporate advertising contact, relaying important information on the status of deliverables, meetings, events, and other initiatives to Assistant Marketing Manager and internal stakeholders.
  • Assist with the creation of engaging, timely, and easily accessible content for all social outlets.
  • Ensure adherence to established brand standards, guidelines, and voice in partnership with property outlets and external agencies.
  • Enthusiastically support, actively promote, and demonstrate superior customer service in accordance with department and company standards and programs.
  • Responsible for ensuring compliance with all regulatory concerns within area of responsibility and reporting potential issues to Management.
  • Maintain strict confidentiality in all departmental and company matters.
Requirements
  • Bachelor's degree in marketing, finance, or related area; or equivalent combination of education and experience.
  • Strong technical proficiency and knowledge in MS Office (Word, Excel & Outlook) and Teams.
  • Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
  • Must be able to work independently.
  • Excellent organization and collaboration skills.
  • Detail-oriented and willingness to learn and adapt with technology.
  • Knowledge of computers, Word, and Excel programs and quantitative analysis skills helpful.
  • One (1) year of related experience required, preferably in marketing.
  • Familiarity with current and emerging digital marketing trends.
  • Must have the ability to think critically and creatively.
  • Familiar with Adobe Creative Suite and Canva.
  • Ability to follow verbal and written direction.

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