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Digital Media Marketing Manager

2 months ago

Colorado Springs, Colorado, United States AEG Full time
Job Title: Digital Media Marketing Manager

Job Summary:

This position creates, implements, and maintains a strong online presence for AEG through strategic digital media accounts. Create, manage, analyze, and constantly improve digital marketing campaigns. Responsible for all day-to-day postings and activities across every digital platform for the company. Manage presence and online reputation across all sites. Use analytical and digital media monitoring tools to create weekly reports on the impact and effectiveness of online efforts.

Key Responsibilities:
  • Manages the day-to-day posting, planning and community management of AEG's official accounts, including Facebook, Twitter, YouTube, Instagram and Tik Tok.
  • Works with the team to create innovative, entertaining, and original content to accompany original copy across multiple platforms.
  • Works to evolve the established voice and tone of AEG's brand to promote positive fan engagement and to drive demand for digital content.
  • Stays on top of emerging digital media trends and best practices and appropriately integrate new opportunities into AEG's digital presence.
  • Moderates user-generated content across platforms and engage with followers.
  • Works directly with sponsors, partners, and media provider digital media teams providing assets to promote live events or ticket-on-sale campaigns through each of their respective digital media outlets.
  • Creates initiatives and goals to promote AEG events and athletes to increase publicity and interest in the sport of rodeo.
  • Works with Graphic Designer, Content Creator and Media's editorial staff to find stories and showcase uniqueness and value of AEG and ensure assets are optimized for maximum performance on individual platforms.
  • Monitors effective benchmarks for measuring the impact of digital media programs, and analyze, review, and report on effectiveness of campaigns to maximize results.
  • Assists with analytics, particularly the tracking of campaigns and sponsorship executions to ensure successful partner-affiliated digital media posts and ticket sales promotions. Provides reports on all established performance indicators to leadership.
  • Coordinates digital media campaigns integrated into AEG's strategic marketing plans.
  • Travels to select events to produce live, compelling content, including interviewing athletes and other AEG Members. Creates and edits videos for digital media and all digital platforms including websites and publications.
Requirements:
  • Bachelor's degree in marketing, Journalism, or similar field and 2 years relevant experience. Additional experience may be considered in lieu of degree.
  • Strong knowledge of Microsoft Office Suite.
  • Strong knowledge of Adobe Creative Cloud including Photoshop, Premiere, InDesign, etc.
  • Strong understanding and knowledge of all digital media platforms, including Facebook, Twitter, Instagram and TikTok.
  • Strong knowledge of Google Analytics, keyword research, and SEO techniques.
  • Understanding of AP writing style.
  • Excellent grammar and spelling skills.
  • High level of interpersonal skills and integrity to handle sensitive and confidential situations and information.
  • High level of communication skills, both written and verbal, with the ability to communicate with poise, tact, and diplomacy.
  • Strong decision-making skills and attention to detail.
  • Ability to read, analyze and interpret digital media reports and numbers: impressions, engagement, video views, etc.
  • Ability to work in a fast-paced environment with competing priorities.
  • Ability to work effectively in a team environment.
  • Ability to maintain technical skills and knowledge of industry.
  • Ability to work non-traditional days and hours.
  • Ability to travel.