VP of Growth Marketing

5 days ago


San Mateo, California, United States Verkada Full time
About Verkada

Verkada is a leading cloud-based B2B physical security platform company that offers a comprehensive suite of products and services to organizations worldwide. With a strong focus on innovation and customer satisfaction, Verkada has established itself as a trusted partner for businesses seeking to enhance their security and operational efficiency.

Job Summary

We are seeking an experienced VP of Growth Marketing to lead our demand generation efforts in the Americas. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive revenue growth, expand our customer base, and increase brand awareness. If you have a proven track record of success in marketing leadership roles and are passionate about driving business growth, we encourage you to apply.

Responsibilities
  • Develop and execute demand generation strategies to drive revenue growth and expand our customer base
  • Lead a team of marketing professionals to achieve business objectives and goals
  • Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and effective execution of marketing strategies
  • Monitor and analyze marketing performance metrics to optimize marketing spend and improve ROI
  • Stay up-to-date with industry trends and best practices in marketing and apply this knowledge to drive business growth and innovation
Requirements
  • 12+ years of experience in marketing leadership roles, with a proven track record of success in demand generation and revenue growth
  • Strong understanding of marketing principles, including segmentation, targeting, and positioning
  • Excellent leadership and communication skills, with the ability to motivate and inspire teams to achieve business objectives
  • Ability to analyze complex data and make informed decisions to drive business growth and improvement
  • Strong understanding of marketing technology and tools, including CRM, marketing automation, and analytics platforms

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