Marketing Research Specialist

2 days ago


Pittsburgh, Pennsylvania, United States A. Rifkin Co. Full time
Job Overview

A. Rifkin Co. is seeking a skilled Marketing Analyst to join our team. This role will involve researching and analyzing market trends, customer demographics, and product demand to identify opportunities for growth and improvement.


Key Responsibilities
  • Conduct market research to gather data on current product market, customer demographics, and factors influencing product demand.
  • Compile and analyze data on competitors' products, including pricing, sales, and marketing strategies.
  • Identify potential new markets and sales opportunities, and develop strategies to capitalize on them.
  • Collaborate with Regional Sales Managers to develop targeted marketing campaigns and identify new distributors.
  • Manage external agencies responsible for website management, SEO, and digital marketing efforts.
  • Stay up-to-date on current marketing trends, development opportunities, and best practices.

Requirements
  • Bachelor's degree in Marketing or a related field.
  • Minimum 2 years of experience in marketing research, analysis, or a related field.
  • Proficiency in data analysis tools, such as Excel, Google Analytics, and SQL.
  • Experience with digital marketing channels, including SEO, PPC, and social media.
  • Knowledge of marketing automation platforms, such as HubSpot and Marketo.

What We Offer

A. Rifkin Company offers a comprehensive benefits package, including medical, dental, vision, life, and disability insurance, a 401(k) plan with company contributions, and a generous time-off program.



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