Associate Manager, Performance Marketing

4 weeks ago


Chicago, Illinois, United States Cresco Labs Full time
Job Summary

The Associate Manager of Performance Marketing will support the strategic development and execution of initiatives to attract new customers and build loyalty with existing customers.

This role will involve leveraging current channel expertise and growing into new areas, including advertising, email, and lead generation/acquisition.

The ideal candidate will have a strong understanding of digital marketing tools and a passion for the cannabis industry.

Core Job Duties
  • Execute paid media functions for Sunnyside, creating and executing traditional and digital ad campaigns to drive tickets and build baskets.
  • Collaborate with internal and external stakeholders to stay on track to hit in-market launch dates.
  • Implement and drive national & regional email and text marketing initiatives to increase tickets and lift ticket value.
  • Manage the continued development of Sunnyside's lead generation programs, including medical patient acquisition.
  • Compile data and insights for monthly/quarterly qualitative and quantitative reports on marketing performance.
Requirements
  • Bachelor's degree in Marketing, Communications or related field.
  • 3+ years of experience in media planning/analysis.
  • 2+ years of experience in email/text marketing, workflow/customer journey experience is a plus.
  • Current channel expertise and experience in learning new methods of advertising, email, and lead generation/acquisition.
  • Retail + CPG experience preferred inclusive of experience with direct-to-consumer tactics.


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