Associate Manager, Performance Marketing Specialist
4 weeks ago
As the Associate Manager of Performance Marketing, you will play a key role in driving business growth and customer engagement for Cresco Labs. Your primary responsibility will be to develop and execute strategic initiatives to attract new customers and build loyalty with existing ones.
Key Responsibilities- Develop and execute paid media campaigns to drive tickets and build baskets for Sunnyside, Cresco Labs' national retail brand.
- Collaborate with internal teams and external agencies to manage campaign launch timelines and media activation.
- Implement and drive national and regional email and text marketing initiatives to increase tickets and lift ticket value.
- Manage the continued development of Sunnyside's lead generation programs, including medical patient acquisition.
- Compile data and insights for monthly and quarterly reports on marketing performance.
- Collaborate with internal and external stakeholders on segmentation and targeting approach for Sunnyside marketing channels.
- Bachelor's degree in Marketing, Communications, or related field.
- 3+ years of experience in media planning and analysis.
- 2+ years of experience in email and text marketing, workflow, and customer journey experience is a plus.
- Current channel expertise and experience in learning new methods of advertising, email, and lead generation and acquisition.
- Retail and CPG experience preferred, inclusive of experience with direct-to-consumer tactics.
Cresco Labs offers a comprehensive benefits package, including major medical, dental, and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance, and AD&D. We also offer paid holidays and paid time off, as well as annual discretionary bonuses and stock options.
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