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Marketing Manager

1 month ago

Chicago, Illinois, United States WFMT Full time
Marketing Manager

WTTW/Chicago PBS and WFMT/Chicago Classical seek a seasoned Marketing Manager to spearhead the development, execution, and measurement of marketing strategies that drive audience growth, brand awareness, and engagement across multiple platforms.

Key Responsibilities:
  • Develop and execute comprehensive marketing plans that integrate paid, owned, and earned media channels to increase audience reach and brand recognition.
  • Manage media buys, contracts, and budget allocation across digital, social, email, OOH, television, radio, print, and search channels.
  • Oversee the creation, production, and delivery of cross-media creative assets, ensuring timely and effective marketing calendar execution.
  • Identify and cultivate strategic marketing partnerships to drive audience growth and brand awareness.
  • Prepare and present audience analysis, proof of performance reports, and campaign highlights to senior management.
  • Develop and maintain audience segmentation strategies and consumer personas to inform marketing messaging and voice.
  • Analyze and communicate cross-platform research and consumer insights to optimize marketing campaign effectiveness.
  • Manage search marketing programs and collaborate with internal creative and communications teams to ensure brand and messaging integrity.
  • Assist in event coordination and other assigned duties.
Requirements:
  • 3-5 years of marketing management experience with a proven track record of driving audience growth and brand awareness.
  • Exceptional written and oral communication skills, with a focus on strategic planning and execution.
  • Ability to work independently, proactively, and collaboratively in a fast-paced environment.
  • Tactical understanding of all marketing media types and platforms, with experience integrating varied channels into strategies.
  • Expert familiarity with digital advertising and social media, with a track record of driving growth and engagement.
  • Demonstrated understanding of social media and search best practices, algorithms, and campaign execution.
Education:

Bachelor's Degree preferred.

Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. We are committed to building and sustaining an inclusive and equitable working environment for all staff.