Director, Lifecycle Marketing Strategist
2 months ago
Job Summary
The Director, Lifecycle Marketing Strategist will drive the strategy and implementation of our enrollment, engagement, and retention programs across all platforms and audiences. This position will ensure our patients have a cohesive and engaging experience at each stage in their journey with us, building a deep relationship and ensuring they think of CCS Medical as a trusted partner as they navigate their health.
Key Responsibilities
- Develop and implement omni-channel patient and/or customer journeys and lifecycle campaigns that improve our enrollment and engagement.
- Utilize automation via marketing automation tools, partnering closely with our Marketing Operations and IT teams.
- Develop benchmarks and reporting that allow for clear understanding of impact.
- Demonstrate strategic and creative thinking while also implementing tactically.
- Thrive in a highly collaborative, fast-paced team environment.
- Mentor more junior members of the team.
Requirements
- 7+ years in Lifecycle Marketing, Customer Marketing, and/or Retention Marketing ideally in the Healthcare or Digital Health space.
- Education – Bachelor's or equivalent combination of education and/or experience.
- Experience leading integrated, digital, and offline communications & campaigns, including direct mail, packaging/shipping materials.
- High level of experience with marketing automation tools.
- Ability to align the right messaging with the right segment.
- Exceptional attention to detail and strong writing skills.
- Strong reporting & analytics experience required.
- Critical thinking and ability to maintain focus while juggling multiple tasks.
Company Culture
At CCS Medical, we value Certainty, Compassion, and Advancement. We commit to doing what's right every day, understand the burdens of our patients and their loved ones, and channel this into a relentless pursuit of customer satisfaction in every part of our business.
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