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Senior Paid Search Marketing Specialist
1 month ago
**About FocusKPI Inc.**
Founded in 2010, FocusKPI Inc. is a leading data science and technology firm specializing in predictive analytics practice and methodologies. We are headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
**Job Overview**
We are seeking an experienced Senior Paid Search Marketing Specialist to join our team. As a key member of our Paid Marketing Team, you will be responsible for developing and implementing innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
**Responsibilities**
- Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI)
- Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
- Innovate within SEM by experimenting & conducting ongoing testing through data-drive optimization of keywords, bidding strategies, and ad copy
- Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
- Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
**Requirements**
To succeed in this role, you must have:
- Campaign management, measurement, optimization, and reporting is in your DNA
- Must have 3-5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth
- Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance)
- Highly organized and very detail-driven
- Proven record in successfully handling multiple projects at a given time
- Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
**What We Offer**
We offer a competitive salary range of $45/hr to $52/hr, depending on experience, as well as opportunities for professional growth and development.
