Product Marketing Vice President

23 hours ago


San Francisco, California, United States odaseva Full time
About Odaseva

Odaseva is a leading provider of enterprise data security solutions, helping Salesforce enterprises protect and secure their most valuable asset - data.

Job Summary

We are seeking an experienced Product Marketing Vice President to join our team. As a key member of our marketing organization, you will play a pivotal role in shaping the strategic direction of our product portfolio and driving market penetration.

Key Responsibilities
  • Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of our SaaS solutions in the data security and data protection domain.
  • Collaborate closely with product management, sales, marketing, and other cross-functional teams to define product positioning, messaging, and competitive differentiation.
  • Lead market research initiatives to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies.
  • Develop high-impact marketing collateral, including sales enablement materials, battle cards, product documentation, website content, and thought leadership content.
  • Drive the creation of compelling content assets, such as datasheets, product videos, and blog posts, to educate and engage prospects and customers.
  • Partner with the demand generation team to develop integrated marketing campaigns that drive lead generation and accelerate pipeline growth.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.
Requirements
  • Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • 12+ years of experience in product marketing, with at least 5 years in leadership roles.
  • Proven track record of successfully bringing SaaS products to market, preferably in the data security or cybersecurity domain.
  • Salesforce ecosystem experience strongly preferred.
  • Deep understanding of enterprise software markets, buyer personas, and purchasing dynamics.
  • Strong analytical skills with the ability to translate data into actionable insights and recommendations.
  • Excellent communication skills with the ability to articulate complex concepts clearly and concisely.
  • Demonstrated leadership capabilities with experience leading and developing high-performing teams.
What We Offer

Odaseva offers a competitive salary range of $50,000 - $500,000 per year, depending on experience. We are an inclusive, supportive work environment where talented people innovate and grow. Our values include Trust, Customer Centricity, Engagement, Excellence, Continuous Innovation, and Teamwork.



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