Enterprise Demand Generation Manager

6 days ago

Seattle, Washington, United States Stripe Full time
About the Role

We're seeking a seasoned marketing professional to drive our enterprise business in the Americas. As a key member of our Demand Generation team, you'll be responsible for developing and executing strategies to engage prospects and customers, generating demand for our prioritized solutions in the region.

Key Responsibilities
  • Develop a multi-channel, regional demand generation strategy and plan to grow pipeline for enterprise companies across the Americas in collaboration with global marketers and regional experts.
  • Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
  • Execute global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
  • Develop account-based marketing strategies for named account lists.
  • Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly navigate the marketplace and grow pipeline.
  • Own key business and revenue metrics for enterprise across the sales funnel while investigating business health issues such as conversion and lead quality.
Requirements
  • 5+ years of relevant experience running enterprise marketing campaigns.
  • Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management.
  • Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
  • Superb organization and project management skills with the capacity to manage multiple complex projects simultaneously.
  • Excellent analytical skills and the ability to craft actionable insights from complex data.
  • Proven track record of building and executing programs with a wide range of cross-functional stakeholders.
Preferred Qualifications
  • Experience with or certification in account-based marketing.
  • B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products.
  • Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
  • Experience at a highly dynamic, high-growth tech company or consulting firm.
About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

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