Sales and Marketing Director

2 days ago


Los Angeles, California, United States Canyon Trails at Topanga Senior Living Full time
Job Title: Director of Sales and Marketing

Canyon Trails at Topanga Senior Living is seeking a highly motivated and experienced Director of Sales and Marketing to lead our sales efforts and drive revenue growth.

Job Summary

The Director of Sales and Marketing will be responsible for developing and implementing sales strategies to achieve monthly sales goals, managing the sales team, and maintaining a strong understanding of the senior care market in the area.

Key Responsibilities
  • Leadership and Direction
    • Provide guidance and support to Senior Lifestyle Counselors (SLCs) and Senior Lifestyle Coordinators (SLCOs)
    • Report sales concerns and suggestions for improvement to the Executive Director and Regional Director of Sales
    • Track weekly sales performance of SLCs, including review of hot leads, sales activities, past due activities, critical success factors, and conversion ratios
  • Sales
    • Interact with all leads, whether provided through advertising, public relations, referral, or personal contact, and turn those leads into residents of the community through the use of professional selling skills and our sales process
    • Build customer-focused relationships by advancing the lead through the sales process and gaining customer commitment
    • Responsible for managing the sales boards with daily updates and conveying all activities to the Executive Director
  • Market Conditions
    • Conduct quarterly competitive market research, including established communities and new/upcoming communities, ranking and analysis, and accurately report data on the competitor tracking form
    • Understand competitive opportunities and threats and present strategic alternatives to combat these to the Executive Director and the Regional Director of Sales
  • Driving Revenue
    • Strive to meet predetermined monthly sales goals
    • Leverage multiple revenue drivers, such as pricing, inventory, services, etc., that drive the top line
  • External Business Development
    • Generate leads and move-ins from targeted referral sources
    • Plan and execute monthly presentations to professional referral sources
  • Resident Move-In Process
    • Review and facilitate the Move-In Packet with the resident and/or family
    • Facilitate and coordinate the Resident Assessment
  • Leadership and Development
    • Keep abreast of professional development in the field by reading, attending conferences, and training sessions
    • Act professionally and honestly at all times in the representation of the Community concept of senior living
Requirements
  • Bachelor's degree in Business Administration or related field
  • Five years' experience in marketing/sales in senior living setting with at least two years supervisory experience
Benefits

Canyon Trails at Topanga Senior Living offers a comprehensive benefit package, including medical, dental, vision, life, and disability insurances, paid time off, and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match, Employee Assistance Program, and accident insurance policies.

EOE D/V



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