Director of Marketing

4 days ago

San Francisco, California, United States Tomo Credit Full time
About the Role

We are seeking a highly skilled Director of Marketing to lead our paid social media efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies across various digital channels, including Facebook, Instagram, and TikTok.

Key Responsibilities:

  • Define and plan strategies across all social media platforms.
  • Manage and grow a team of marketing professionals.
  • Develop, implement, and manage paid marketing campaigns to drive traffic, engagement, and conversions.
  • Take a data-driven approach to campaign strategy, focusing on the most impactful outcomes and specific KPIs.
  • Lead and oversee execution and optimization of campaigns, with a focus on continuous learning and refinement.
  • Manage and maintain media budgets in alignment with marketing leadership and business stakeholders.
  • Partner closely with our creative team, consumer insights, and compliance to create effective and compliant ads.
  • Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams.

Requirements

To be successful in this role, you will need:

  • BS/BA in Marketing or a related field.
  • 5+ years of experience managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance, or innovative, fast-paced consumer brand.
  • Deep understanding of paid social channels, with an emphasis on Facebook and Instagram.
  • Strong analytical skills, comfortable reviewing and analyzing business performance metrics and KPIs.
  • Ability to inspire creative teams to adopt new media opportunities.
  • Out-of-the-box thinker, ready to inspire teams to adopt new media opportunities and take on calculated risks.
  • A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships.

About TomoCredit

TomoCredit is a fast-growing FinTech company, dedicated to replacing the outdated credit system and opening access to banking. We value passionate, down-to-earth, and driven individuals who enjoy fine-tuning small details, without losing sight of the big picture. We offer a competitive salary, equity, insurance, flexible vacation policy, and company-sponsored outings. We are an equal opportunities employer and welcome applications from all qualified candidates.

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