Email Marketing Strategist

5 days ago

Boston, Massachusetts, United States Beacon Hill Full time
Job Title: Email Marketing Manager

We are seeking an experienced Email Marketing Manager to join our team at Beacon Hill. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive email marketing strategy that drives conversions, cross-sell, and retention.

Key Responsibilities:
  • Develop and execute a world-class notification program (email, SMS, push) that delivers outstanding consumer experiences
  • Evaluate notification campaigns and continually improve all elements to optimize and expand notification channels for conversions, cross-sell, and retention
  • Work cross-functionally to package compelling data and information, and editorial content, to deepen relationships with consumers and support email goals
  • Drive measurable growth in repeat traffic to the site, and significantly increase volume of leads and transactions from consumers who have already visited our site
  • Develop and evolve reporting dashboards and ad-hoc analysis to monitor and enable optimization of email critical metrics
  • Create strong partnerships with the Product Marketing, Product, Engineering, and B2B teams to ensure consumer work leverages and supports efforts across the company
  • Understand existing MarTech stack capabilities, and, if appropriate, recommend and drive through adoption of new platforms
Requirements:
  • 5+ years of experience building email, retention, or similar marketing programs
  • Expertise in email marketing and customer engagement best practices; SMS and push notification marketing experience a plus
  • Familiarity with MarTech stack for customer relationship management
  • Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
  • Customer-first mentality - always looking for creative and innovative ways to make the experience better, easier, and more exciting for consumers
  • Strong test-and-learn mentality to get ideas to market quickly and iteratively build on those that show promise
  • Strong project management skills, focused on action and ability to push forward many moving parts at once
  • Strength in ability to influence without authority across stakeholder teams
  • Great teammate that excels in collaborative situations and is comfortable working closely with/through engineering
  • Excellent verbal and written communication and interpersonal skills - Self-motivated, well-organized, and detail-oriented - looking to jump in and drive impact immediately

Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.

California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser:

Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.

Company Profile:

Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world-class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.

Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support, and ERP roles.

Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences, and Beacon Hill Technologies by visiting.

We look forward to working with you.

Beacon Hill. Employing the FutureTM

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