Associate Director for Marketing and Stewardship, Planned Giving

2 days ago

Seattle, Washington, United States University of Washington Full time
Job Title: Associate Director for Marketing and Stewardship, Planned Giving

Join the University of Washington's University Advancement team as an Associate Director for Marketing and Stewardship, Planned Giving. This is a full-time, permanent position.

About the Role:

The Associate Director for Marketing and Stewardship, Planned Giving will lead the development and execution of programs and projects that aim to increase awareness and appreciation of planned gifts as a means of private support for the University of Washington.

Key Responsibilities:
  • Develop and execute short- and long-term multi-channel marketing strategies to promote planned giving for the University, encompassing project management, copywriting, website editing, and graphic design.
  • Manage logistics of mailings and events, including securing approvals on strategy assets, submitting data requests, and tracking appeal metrics.
  • Provide strategic consultation to colleges and units across the University to align planned giving efforts with central objectives and University-wide initiatives.
  • Analyze the results of identified marketing and stewardship efforts by tracking marketing vendor's dashboard and develop reports from results to inform leadership about critical metrics.
  • Develop a stewardship plan to promote engagement with the Henry Suzzallo Legacy Society, which recognizes and thanks those who support the University through their estate plans.
Requirements:
  • Bachelor's degree in marketing, communications, English, or related field.
  • Four years of experience in marketing and communications or related field.
  • Experience developing targeted messaging and communications for diverse audiences.
  • Proven success in managing all major forms of marketing communications, including advertising, social media, web, email, direct mail, event communications, and informational collateral.

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