Brand Strategy Manager

3 weeks ago

Beaverton, Oregon, United States Reser's Full time
Job Summary

The Brand Strategy Manager at Reser's is responsible for driving brand growth in assigned categories, owned, and private brands. This role involves developing short and long-term marketing strategies, annual marketing plans, and executing projects and initiatives to support growth and meet goals.

Key Responsibilities
  • Overall accountability for category and brand volume and share objectives.
  • Collaborate and lead cross-functionally to ensure brands remain relevant to consumers, drive profitable corporate growth, and ensure all activities support brand positions.
  • Develop and execute annual marketing plans for all brands within assigned categories, contributing to topline sales, margin, and brand health objectives while remaining aligned with brand position and guardrails.
  • Lead the lifecycle strategy and coordinate with Associate Product Manager on new product development from ideation to launch of new and existing products, working closely with sales, regulatory, research & development, manufacturing, creative, and financial teams.
  • Identify and recommend business-building initiatives that deliver against the company's business and marketing objectives.
  • Lead regular analyses of brands, key initiatives, competition, category, customer, and consumer, synthesizing key findings and indications to enhance brand and company performance and adjust plans accordingly.
  • Maintain a thorough understanding of internal brand metrics, such as sales and margin, and contribute to sales projections and financial planning.
  • Manage portfolio to include SKU rationalization, mix strategies, and margin optimization.
  • Evaluate product portfolio and the marketplace, making recommendations for new product launches and product improvements to ensure Reser's category growth and brand relevance in the marketplace.
  • Analyze market potential on an ongoing basis for key areas of opportunity, including existing and new products, and develop competitive concepts to ensure the long-term, profitable growth of Reser's brands.
  • Develop and implement strategies and plans to maximize the profitability of assigned products/product categories while maintaining consistent quality standards.
  • Communicate regularly with Sales, Customer Marketing, and Communications team to ensure marketing programs are properly implemented.
  • Provide leadership, coaching, and development to team members.
  • Responsible for hiring decisions and performance management.
Requirements
  • Bachelor's degree is required; MBA is preferred.
  • 7-10 years of experience in Brand Marketing.
Preferred Qualifications
  • New product development and launch experience is required.
  • Nielsen or Circana experience is required.
  • Consumer packaged goods industry is preferred.
  • Strategic thinking and analytical skills. Ability to process complex data, organize the information, and make simple and clear business recommendations.
  • Leadership ability to motivate and manage cross-functional teams across a matrix organization.
  • Consumer understanding, skills in developing and understanding consumer insights to develop hypotheses and use research to develop and confirm marketing strategies.
  • Creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems, and overcome obstacles.
  • Experience and understanding across breadth of core marketing fundamentals.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and exceptional attention to detail.
  • Computer Proficiency Skills to include Microsoft Office 365 and virtual meetings/presentations.
  • Ability to take initiative, work well both autonomously and as part of a team.
Work Environment
  • Office environment.
  • Travel up to 20% of the time.
  • Occasional lifting of packages in excess of up to 20 lbs is required.

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