Digital Marketing Director

4 days ago

Redwood City, California, United States Chan Zuckerberg Initiative Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Director to lead the development and execution of impactful social media campaigns, content, and strategies while driving the growth of our digital presence.

Key Responsibilities
  • Develop and implement a comprehensive social media and digital marketing strategy that aligns with our mission, priorities, and target audiences.
  • Oversee the creation and distribution of high-quality, engaging content across various social media platforms, ensuring consistency with our brand voice and messaging.
  • Develop and execute comprehensive digital marketing strategies tailored to meet our B2B, B2I, and B2D objectives, drawing on a deep understanding of key marketing areas including Brand, Email Lifecycle, Content, and Performance Marketing.
  • Use your strategic mindset and excellent writing and editing skills to shape innovative and authentic content on complex topics for diverse audiences across multiple channels.
  • Lead social media community and risk management, fostering meaningful interactions with followers, and proactively engaging with relevant influencers and conversations when appropriate.
  • Collaborate with internal teams and direct external agencies and partners in the development of integrated digital campaigns that leverage social media, email marketing, website content, events, and other channels to achieve maximum impact.
  • Identify and build relationships with key influencers and partners to amplify our message and reach new audiences.
  • Review and analyze social media and digital marketing performance, using data to inform strategy, optimize campaigns, and demonstrate ROI.
  • Stay abreast of emerging social media trends, platforms, and technologies, and experiment with new approaches to improve results.
  • Manage and mentor a team of social media and digital marketing professionals, providing guidance, feedback, and opportunities for growth.
  • Develop and execute strategies for elevating the social media presence of executives and thought leaders within the organization.
Requirements
  • A minimum of 10 years of experience in social media and digital marketing, with at least 5 years in a leadership role.
  • A deep understanding of social media platforms, algorithms, trends, and best practices.
  • Excellent writing, editing, and storytelling skills, with the proven ability to craft compelling content on complex topics for diverse audiences.
  • Specific experience producing social content for a science-related organization is strongly preferred.
  • Proven experience in developing and executing successful social media and digital marketing campaigns across various platforms in collaboration with multiple teams, external partners, influencers, and agencies.
  • Experience in managing executive social media presence and developing thought leadership content.
  • Strong analytical skills, with the ability to interpret data and derive actionable insights.
  • Experience managing and developing high-performing teams.
  • A bachelor's degree in marketing, communications, or a related field.

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