Sales and Marketing Representative

4 days ago

Buffalo, New York, United States Empire Merchants North Full time
Job Description

Empire Merchants North is a leading wine and spirits distributor in Upstate New York with a rich history dating back to the end of Prohibition. With over 600 dedicated employees and state-of-the-art facilities, Empire Merchants North has established itself as a premier service provider and quality leader in the industry, earning the loyalty of over 9,000 area restaurants, bars, hotels, nightclubs, and retail outlets. As a marketing agent for the brands we represent, Empire Merchants North takes pride in employing the most knowledgeable and well-equipped sales force in Upstate New York.

We are seeking a high-energy, motivated Sales and Marketing Representative (Moet Hennessy) / Erie and Niagara Counties to join our team.

Key Responsibilities

Our Sales and Marketing Representatives maximize the sales of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communication that permits achievement of company and supplier objectives.

Planning and Preparation
  • Develop and implement a sales strategy to achieve company and supplier objectives within the assigned territory.
  • Analyze the total territory and each account to determine the priority selling and merchandising opportunities.
  • Prepare and present professional sales presentations to retailers, tailored to current supplier programs and the needs of the customer.
  • Interact with ADS', Supplier Representatives, and Promotional Agency Representatives to achieve said objectives.
Selling
  • Deliver effective sales presentations that achieve company and supplier objectives.
  • Maintain up-to-date knowledge of company and competitive brand pricing, and all other pertinent information.
  • Follow the principles of our Sales Skills and Fundamentals Training (Prepare, Present Effectively, and Activate your business).
  • Present the portfolio and current programs to increase salesperson's sales and generate maximum revenue and case volume.
Merchandising
  • Secure in all accounts the effective presentation to the consumer of all brands represented, in accordance with company and/or supplier merchandising standards.
  • Install point-of-sale material within accounts and coordinate with merchandisers to enhance our position on the floor, shelf, window, counter, and cold box.
  • Suggest shelf/cold box resets that achieve supplier and company standards.
Record Keeping and Communication
  • Maintain territory and account records in accordance with company policy and provide information and reports as directed.
  • Be proficient in all electronic tools, e.g., Diver and Liquid, with proper training.
  • Keep management informed daily on all aspects of their territory, including turning in accurate recaps in a timely manner.
Requirements

A clean, valid New York State Driver's License is required. Ability to obtain and hold a valid NYS Solicitor's Permit. Bachelor's degree is preferred. Minimum one (1) year of experience in the food/beverage industry is required; adult beverage experience preferred.

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