Digital Marketing Strategist

4 weeks ago


Cedar Hill, Texas, United States HFA UNLIMITED LLC Full time
Job Description

HFA UNLIMITED LLC is seeking a highly skilled Digital Marketing Strategist to lead our social media efforts. As a key member of our team, you will be responsible for developing and executing paid social media campaigns that drive results and engage our audience.

Key Responsibilities:

  • Develop and launch high-impact ad campaigns across social media platforms.
  • Manage a six-figure annual ad budget to maximize ROI while maintaining cost-efficiency.
  • Design and produce on-brand visuals and multimedia content that aligns with our brand guidelines and aesthetic.
  • Work closely with our design and marketing teams to craft compelling, cohesive, and visually stunning ad creatives and social media content.
  • Use advanced analytics tools to track performance and adjust strategies in real-time to meet KPIs.
  • Leverage data insights to build, test, and refine custom audience segments for targeted outreach.
  • Partner with marketing, content, and franchise teams to align both organic and paid media strategies with business goals.

Requirements:

  • 5+ years of experience managing paid social media campaigns, content creation, and driving results with an emphasis on ROI.
  • Strong experience in Facebook Ads Manager, Google Ads, Instagram, TikTok, and other major platforms.
  • Proven ability to create content that adheres to strict brand standards and design guidelines.
  • Demonstrated experience in graphic design, with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva, or other design platforms.
  • Strong experience with budget management and measurable improvements in CPC, CPA, ROAS, and other key metrics.
  • Expert-level understanding of audience segmentation, conversion tracking, and pixel implementation.
  • Skilled in using social media management software such as Rallio or similar.
  • Ability to communicate complex data insights to non-experts.
  • Passion for staying ahead of digital marketing trends, algorithms, and platform changes.

Ideal Candidate:

  • You have a proven portfolio of successful campaigns and content that demonstrate your ability to drive results through smart strategy, ad spend, and compelling content.
  • You are highly analytical and creative, able to blend data insights with on-brand, engaging design.
  • You thrive in fast-paced environments, managing multiple campaigns and content projects simultaneously.
  • You take initiative, are self-motivated, and can work autonomously while staying aligned with company objectives.

How to Apply:

Please submit your resume, a portfolio showcasing both campaign results and content designs, and a brief cover letter explaining why you're the perfect fit for this role to suzi@hawaiifluidart.com. Only applicants who meet the experience requirements and submit all requested materials will be considered.



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