Digital Marketing Strategist
4 weeks ago
HFA UNLIMITED LLC is seeking a highly skilled Digital Marketing Strategist to lead our social media efforts. As a key member of our team, you will be responsible for developing and executing paid social media campaigns that drive results and engage our audience.
Key Responsibilities:
- Develop and launch high-impact ad campaigns across social media platforms.
- Manage a six-figure annual ad budget to maximize ROI while maintaining cost-efficiency.
- Design and produce on-brand visuals and multimedia content that aligns with our brand guidelines and aesthetic.
- Work closely with our design and marketing teams to craft compelling, cohesive, and visually stunning ad creatives and social media content.
- Use advanced analytics tools to track performance and adjust strategies in real-time to meet KPIs.
- Leverage data insights to build, test, and refine custom audience segments for targeted outreach.
- Partner with marketing, content, and franchise teams to align both organic and paid media strategies with business goals.
Requirements:
- 5+ years of experience managing paid social media campaigns, content creation, and driving results with an emphasis on ROI.
- Strong experience in Facebook Ads Manager, Google Ads, Instagram, TikTok, and other major platforms.
- Proven ability to create content that adheres to strict brand standards and design guidelines.
- Demonstrated experience in graphic design, with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva, or other design platforms.
- Strong experience with budget management and measurable improvements in CPC, CPA, ROAS, and other key metrics.
- Expert-level understanding of audience segmentation, conversion tracking, and pixel implementation.
- Skilled in using social media management software such as Rallio or similar.
- Ability to communicate complex data insights to non-experts.
- Passion for staying ahead of digital marketing trends, algorithms, and platform changes.
Ideal Candidate:
- You have a proven portfolio of successful campaigns and content that demonstrate your ability to drive results through smart strategy, ad spend, and compelling content.
- You are highly analytical and creative, able to blend data insights with on-brand, engaging design.
- You thrive in fast-paced environments, managing multiple campaigns and content projects simultaneously.
- You take initiative, are self-motivated, and can work autonomously while staying aligned with company objectives.
How to Apply:
Please submit your resume, a portfolio showcasing both campaign results and content designs, and a brief cover letter explaining why you're the perfect fit for this role to suzi@hawaiifluidart.com. Only applicants who meet the experience requirements and submit all requested materials will be considered.
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