Digital Marketing Analytics Lead
15 hours ago
CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success.
Key Responsibilities:
- Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
- Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
- Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
- Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
- Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.
Requirements:
- 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
- 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
- Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
- Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
- Experience in the pharmaceutical or healthcare industry is a plus, but not required.
About CMI Media Group:
CMI Media Group is a purpose-driven organization that uses data to improve healthcare outcomes for patients around the world. We offer a collaborative environment, growth opportunities, and a supportive culture that values work-life balance and diversity and inclusion.
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