Digital Media Buyer

1 week ago

Hartford, Connecticut, United States Jobot Full time
About the Role

We are seeking a highly skilled Digital Media Buyer to join our team at Jobot. As a Digital Media Buyer, you will be responsible for developing and executing media strategies, building and negotiating media plans, and managing multiple digital campaigns and clients simultaneously.

Key Responsibilities
  • Collaborate with account managers to develop media strategies and build, negotiate, and implement media plans and buys
  • Develop and execute digital campaign strategies, including development, implementation, and performance tracking
  • Manage multiple digital campaigns and clients simultaneously, determining KPIs and benchmarks
  • Execute, track, optimize, and report on digital campaigns and key metrics
  • Identify trends and insights and optimize spend and performance
  • Build, foster, and nurture strong, lasting relationships with clients and internal team members
  • Work closely with media buyers and coordinators to oversee entire campaign implementation
  • Evaluate the success of digital strategies and campaigns and recommend optimizations pre- and post-campaign
  • Negotiate competitive rates and added value for all clients
  • Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape
  • Analyze market requests and create detailed POV's
  • Schedule, attend, and participate in client, agency, and media vendor meetings as necessary, while keeping staff up to date on learnings
  • Participate in new business pitch development and presentations
  • Set up and maintain dashboards to show live campaign results and analytics to clients
Requirements
  • 2+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.
  • Bachelor's degree or equivalent work experience
  • Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms
  • Strong budget management skills: experience managing budgets and determining the best use of funds to meet specific goals
  • Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations
  • Strong problem-solving skills
  • Excellent verbal communication, interpersonal, and organizational skills
  • Proficient in Excel, Word, PowerPoint, Teams, Outlook
  • Knowledge of Strata or Advantage Software a plus
  • Able to successfully pass a background check

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