Digital Product Director

4 weeks ago


Hartford, Connecticut, United States CVS Health Full time

At CVS Health, we're committed to delivering enhanced human-centric healthcare for a rapidly changing world. As a key member of our team, you'll play a vital role in shaping our digital product strategy and driving innovation.

Job Summary

The MarTech Data Collection, Platforms and Omnichannel Personalization team is responsible for establishing an enterprise data strategy that enables all teams to leverage marketing and digital data. As a Digital Product Director, you'll lead the development and implementation of our Martech products, working closely with cross-functional teams to drive customer journey personalization and optimization.

Key Responsibilities

  • Develop and execute a long-term strategic vision for our Martech products, aligning with our company's overall goals and objectives.
  • Collaborate with architecture and engineering teams to design and build solutions that meet the needs of our marketing functional teams and key lines of business partners.
  • Build strong relationships with our marketing clients, serving as an advisor and advocate for our solutions.
  • Stay up-to-date with market trends and partner with other product managers and engineering teams to develop a long-term vision for industry-leading, integrated data platforms.

Requirements

  • 7-10 years of experience in product management, with a focus on Martech product domain experience.
  • 2+ years of experience with Adobe Enterprise Platform, including Realtime CDP, Adobe Journey Optimizer, and CJO- Customer Journey Analytics.
  • 3-5 years of experience managing teams, with a focus on performance management and developing resources.
  • 3+ years of experience with marketing technology tools used for customer personalization across multiple channels.

Preferred Qualifications

  • Ability to collaborate with cross-functional teams and key stakeholders.
  • Agile/SAFe methodology experience.
  • Good business acumen and professional written/oral communication skills.

Education

  • Recommended: Bachelor's or master's degree in Statistics, Analytics, Mathematics, Operations Research, Econometrics, or MBA or Engineering graduates.

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