Digital Marketing Strategist

3 weeks ago


Cold Spring, Minnesota, United States MRA Recruiting Services Full time
About the Role:

We are seeking a talented Digital Marketing Specialist to join our team at MRA Recruiting Services. As a Digital Marketing Specialist, you will be responsible for enhancing our online presence, engaging with our target audience, and driving lead generation through effective digital marketing strategies.

Key Responsibilities:

Drive the implementation and optimization of our marketing automation and CRM efforts to enhance customer engagement and streamline marketing processes
Assist in the creation of landing pages, forms, and workflows within HubSpot to enhance user experience and improve conversion rates
Design and execute e-mail marketing campaigns to nurture leads
Promote our products and services
Collaborate with and train the sales team on CRM best practices to ensure effective usage and maximize the benefits of our CRM system
Develop engaging and informative content for our digital platforms that resonate with our target audience

Requirements:

Undergraduate degree in Marketing or related field, or equivalent professional qualification
2+ years of experience working in marketing or related service firm experience
Working knowledge of digital/virtual technology tools
Hands-on experience with marketing automation, CRM, marketing funnel, and other B2B systems and concepts
Effective communicator (written and verbal), able to manage multiple priorities with strong attention to detail, and comfortable with tight deadlines
Self-starter who enjoys "figuring things out"; a creative thinker
Have a data-driven approach and be highly analytical
Strong understanding of marketing attribution, lead, contact, and account scoring
Excellent written and oral communication skills
Be self-motivated, confident, energetic, and creative

About Us:

MRA Recruiting Services is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees. We help our member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce. We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.

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