Marketing Manager

2 months ago

Silver Spring, United States Banneker Ventures, LLC Full time

Who We Are: Banneker Ventures is an award-winning diversified construction and real estate development company. Founded in 2005, Banneker has a backlog of over $180 million in construction projects and $800 million in multifamily and mixed-use development projects in our pipeline.


As the Marketing Manager, you will be responsible for developing and managing marketing strategies that align with Banneker’s goals and branding standards. Your role will encompass the full spectrum of marketing activities, including public relations, digital content, proposal coordination, branding initiatives, and supporting the company’s sales and business development efforts.


Key Responsibilities:


Strategic Planning

  • Develop and implement comprehensive marketing strategies that align with the company's business goals and enhance brand recognition.
  • Work closely with Real Estate Development, project management, and executive teams to align marketing activities with ongoing projects and company objectives.


Marketing Strategy & Brand Management

  • Develop and implement Banneker’s comprehensive marketing plan in alignment with company objectives and branding standards.
  • Collaborate with senior management to strategize, create, and execute marketing campaigns that enhance brand visibility and drive business growth.
  • Maintain brand consistency across all marketing materials and digital platforms, including the company’s website, social media accounts, and presentations.


Content Creation & Public Relations

  • Produce high-quality content for various marketing materials, including proposals, qualification packages, business cards, brochures, and newsletters.
  • Draft and manage press releases, social media posts, and website updates to promote company news, project milestones, and events.
  • Ensure timely updates of employee resumes, project descriptions, and corporate capabilities statements.


Proposal & Presentation Support

  • Work closely with the proposal team to create, edit, and design compelling proposals and presentations for business development efforts.
  • Coordinate the production of presentation materials, including layouts, graphics, and handouts.
  • Support the preparation and rehearsals for client presentations, working with the executive team to refine strategy and execution.


Event Coordination & Networking

  • Represent Banneker at industry trade shows, conferences, and events to network and develop relationships with key stakeholders in the A/E/C community.
  • Organize and manage company-related events, including project launches, community engagements, and award submissions.


Market Research & Analysis

  • Conduct market research and competitive analysis to identify new opportunities, trends, and areas for growth.
  • Compile, analyze, and present data to assist in business development and marketing strategy adjustments.


Digital Marketing & Social Media Management

  • Oversee the company’s social media platforms (LinkedIn, etc.) and website, ensuring up-to-date and engaging content.
  • Utilize digital marketing tools (Google Analytics, SEO) to drive engagement, increase web traffic, and track campaign effectiveness.


Collateral Management

  • Maintain and update the library of marketing collateral, including project photos, graphics, and promotional videos.
  • Design and produce signage, banners, and display advertisements for job sites and events.


Vendor Management

  • Coordinate with external vendors, such as design agencies, printers, and promotional product providers to produce high-quality marketing materials.


Budgeting and Reporting

  • Develop and manage the marketing budget. Track, analyze, and report on the effectiveness of marketing initiatives, providing insights for future campaigns.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 5+ years of marketing experience (real estate development, construction, or a related industry preferred but not required).
  • Proficiency in desktop publishing software such as Adobe InDesign, Photoshop, and Illustrator, as well as Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Excellent verbal and written communication skills, with a strong ability to create persuasive and visually compelling marketing materials.
  • Strong organizational and project management skills with a keen attention to detail.
  • Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment.
  • Familiarity with social media platforms, website content management systems, and digital marketing tools.


What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for growth and professional development.
  • Work within a collaborative team environment committed to innovation, sustainability, and community impact.


For more information or to apply, please contact Lateefah Muhammad at LMuhammad@bannekerventures.com.

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