Marketing Brand Strategist

1 day ago


Spring Valley, Nevada, United States ExxonMobil Full time
About ExxonMobil

ExxonMobil is a leading energy and chemical company that is committed to advancing modern living and a net-zero future. Our vision is to lead in energy innovations that drive progress and improve quality of life.

Job Summary

We are seeking a Marketing Brand Strategist to join our team and help develop and implement the Low Carbon Solutions brand strategy. This role will support the Brand Manager in driving growth in market share and brand awareness for our business unit. The successful candidate will have a strong background in marketing and experience in developing and executing brand strategies.

Key Responsibilities
  • Develop and implement the Low Carbon Solutions brand strategy, including new product lines, naming, and guidelines.
  • Provide educational and advisory roles around effective branding, integrated digital marketing, and marketing communications to internal stakeholders.
  • Collect and analyze market research, competitive intelligence, and sales data to support brand strategy development.
  • Create and implement integrated communications plans, content, and marketing activities across Low Carbon Solutions and business lines.
  • Support the deployment of brand positioning messages to effectively communicate strategic differentiators in marketing communications.
  • Lead the development of content and/or channel-specific marcom plans.
  • Provide clear input and direction on business priorities, value proposition, and mandatories to third parties, agencies, and internal stakeholders.
  • Own campaign performance, identifying KPIs and optimizing programs.
  • Drive efficient investment of marcom budget.
  • Optimize marcom effectiveness by leveraging ROI metrics and other marcom effectiveness of spend.
Requirements
  • Bachelor's degree in marketing, communications, business, or related field.
  • Minimum of ten years of working experience executing in owned, earned, and paid marcom channels, particularly digital.
  • Minimum of at least five years of working experience in B2B marketing.
Preferred Qualifications
  • Master's degree in business, marketing, or similar.
  • Global marketing experience or other large-scale national marketing experience.
  • Experience using or managing campaigns with Pardot.
Benefits

ExxonMobil offers a comprehensive benefits package, including a pension plan, savings plan, workplace flexibility, comprehensive medical, dental, and vision plans, culture of health, employee health advisory program, and disability plan.

Equal Opportunity Employer

ExxonMobil is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.


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