Marketing Brand Strategist
4 weeks ago
ExxonMobil is a leading energy and chemical company that is committed to innovation and sustainability. We are seeking a Marketing Brand Strategist to join our team and help us develop and implement our Low Carbon Solutions brand strategy.
Job SummaryThe Marketing Brand Strategist will be responsible for supporting the Brand Manager in the implementation of programs that drive growth in market share and brand awareness for our Low Carbon Solutions business unit. This includes coordinating the implementation of targeted brand strategies and programs, facilitating marcom plans, and ensuring results.
Key Responsibilities- Understand the Company, the business unit, and its marketing strategy, products, and portfolio of brands.
- Support operationalization of the Low Carbon Solutions brand strategy and portfolio approach, including new product lines, naming, guidelines, etc.
- Provide an educational and advisory role around effective branding, integrated digital marketing, and marketing communications to the internal audience.
- Collect and analyze information/intelligence from market research, competitive intelligence, planning, sales to support development of brand strategies.
- Create and implement integrated communications plans, content, and marketing activities across Low Carbon Solutions and the various business lines across a variety of channels (e.g., digital, social, paid advertising, CRM, sales enablement).
- Support the deployment of brand positioning messages to effectively communicate the strategic differentiators in marketing communications.
- Lead the development of content and/or channel-specific marcom plans.
- Provide clear input and direction on business priorities, value prop, and mandatories to third parties, agencies, and other internal stakeholders.
- Own the campaign performance, identifying KPIs and optimizing programs.
- Drive the efficient investment of marcoms budget.
- Optimize marcom effectiveness by leveraging ROI metrics and other marcom effectiveness of spend.
We are looking for a highly skilled and experienced Marketing Brand Strategist who has a strong background in marketing, communications, and brand management. The ideal candidate will have a bachelor's degree in marketing, communications, or a related field and at least 10 years of experience executing in owned, earned, and paid marcom channels, particularly digital.
BenefitsAs a Marketing Brand Strategist at ExxonMobil, you will have access to a comprehensive benefits package, including a pension plan, savings plan, workplace flexibility, comprehensive medical, dental, and vision plans, and a culture of health.
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