Vice President of Marketing and Communications
2 days ago
- Lead the creation, execution, and reporting of the Digital NEST strategic communications plan, aligning communications and marketing efforts with organizational goals.
- Develop and lead the thought leadership strategy to establish trust and position Digital NEST as a leader in workforce development, technology education, rural education, and youth career development.
- Oversee digital marketing efforts, including the website, social media, blogging, and email campaigns.
- Conduct comprehensive media analysis; based on analysis, create and oversee organizational digital strategy across all Digital NEST platforms.
- Oversee website redesign and ongoing management to ensure alignment with goals and priorities and updates for all web pages.
- Manage media and public relations programs and develop partnerships to enhance visibility. Serve as the primary point of contact for all incoming media relations requests, ensuring timely and effective responses.
- Oversee brand integration throughout the organization.
- Maintain the official brand guidelines across the organization, including training staff to use them if/when they develop their own materials; and to share them with outside consultants on related projects.
- Ensure message and design consistency, and clarity across the organization as brand guidelines are updated.
- Develop and oversee the implementation of storytelling strategy and quality control.
- Manage internal communications in close collaboration with the Digital NEST Leadership team. Establish and implement regular cadence for internal communications, i.e., intranet, internal newsletters, etc.
- Possession of a Bachelor's degree required; Minimum of a B.A., ideally with an advanced degree.
- At least 15 years of senior communications and/or marketing experience.
- At least 7 years in a supervisory role.
- Excellent oral and written communication skills.
- Availability to work and travel occasional nights and weekends.
- Self-starter with a high degree of initiative, creativity, and proven ability to work independently.
- Ability to lead and collaborate effectively during times of uncertainty, ambiguity, and rapid change.
- Exceptional time management skills and ability to meet deadlines.
- Professional demeanor and the ability to use tact and diplomacy when interacting with donors, NEST staff, clients, and other stakeholders.
- 100% Agency Paid Medical, Dental, Vision, and Life Insurance for the employee.
- SIMPLE IRA Retirement Benefit with up to 2% employer match.
- 10 Paid Vacation Days for Full-time Employees (non-Director and non-Chief positions).
- 15 Paid Vacation Days for Full-time Employees (Director and Chief positions).
- 13 Paid Holidays Annually Plus Business closure/holiday the week between Christmas Day and New Years Day.
- Paid Sick Time Off.
- Annual Parking Permit.
- Professional Development Opportunities.
- Flexible Work Schedule.
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