Marketing Manager, Paid Media Specialist

1 month ago

Chicago, Illinois, United States NOCD Inc. Full time
About NOCD Inc.

NOCD Inc. is a leading telehealth provider for the treatment of obsessive-compulsive disorder (OCD). Our mission is to create access to online therapy for people with OCD through our innovative telehealth platform.

We're committed to removing barriers to OCD care and reducing the stigma associated with OCD. Our team is passionate about making a difference in the lives of individuals affected by OCD.

Job Description

We're seeking an experienced Marketing Manager focused on Paid Media to join our team. The ideal candidate will have a proven track record of executing successful paid media campaigns and driving growth through data-driven insights.

The Marketing Manager, Paid Media will be responsible for managing and optimizing paid marketing campaigns to drive customer acquisition growth. This includes supporting the growth of new paid channels, tracking and creating reports for channel and campaign performance, and informing stakeholders and content creators about performance, learnings, and insights.

The successful candidate will have expertise in managing Meta and TikTok ads, a strong understanding of performance-based digital marketing, and experience with managing a six-figure minimum monthly budget. They will also be proficient in building reports and analyzing data, comfortable working with and translating ambiguous datasets into insights and recommendations, and have strong, proactive communication skills.

We're looking for a team player who is passionate about driving growth through paid media, leveraging data and insights to test new opportunities, and collaborating with our content creators and creative team to ensure that our creative and content are performant and relevant to our audience.

Responsibilities
  • Optimize and manage paid marketing campaigns to drive customer acquisition growth
  • Support the growth of new paid channels that demonstrated results during initial experiments
  • Track and create reports for channel and campaign performance through various views (channel, campaign, audience, message, creative, and content) to share insights and propose new optimizations
  • Inform stakeholders and content creators about performance, learnings, and insights
  • Contribute to the overall acquisition marketing strategy
  • Pace campaigns to a monthly marketing budget
  • Identify and pitch new channels, campaigns, audiences, and creative themes to test
  • Partner with the content creators and creative team to make new ad creative
Requirements
  • Passion for being at the cutting edge of marketing trends and leveling up growth through paid media
  • 3+ years of experience in performance-based digital marketing
  • Expertise in managing Meta and TikTok ads
  • Managed a six-figure minimum monthly budget
  • Proficient in building reports and analyzing data
  • Comfortable working with and translating ambiguous datasets into insights and recommendations
  • Strong, proactive communication skills
  • Comfortable working in a fast-paced and rapidly changing environment
  • Desire to take on new platforms, such as TV and influencer marketing
  • Experience designing and conducting experiments to move specific KPIs
  • Familiarity with these metrics: impressions, reach, CPM, CTR, CPV, leads, CPL, funnel conversion rates, CAC, LTV
What We Offer
  • Startup environment with an outstanding mission-driven team atmosphere
  • Competitive compensation
  • Comprehensive benefits package, including medical, dental, vision coverage, and 401(k)
  • Generous PTO policy
  • Hybrid work environment

NOCD Inc. is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. NOCD Inc. is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

Applicants have rights under Federal Employment Laws. Family and Medical Leave Act (FMLA); Equal Employment Opportunity (EEO); Employee Polygraph Protection Act (EPPA).

https://www.treatmyocd.com/employee-privacy-notice

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