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Marketing and Sales Coordinator

2 months ago

Charleston, West Virginia, United States Newconcord Oh Full time

Position Overview:
The Marketing and Sales Coordinator will be an integral part of the Intercollegiate Athletics Marketing Sales & Fan Experience team, operating under the guidance of the Associate Athletic Director.

Key Responsibilities:
This role primarily focuses on crafting and executing comprehensive marketing strategies, overseeing game day operations, and managing promotional initiatives. The aim is to optimize revenue, boost fan attendance, and enhance the overall experience during events.

Furthermore, this position will take the lead in fostering student engagement, acting as a liaison with student organizations to elevate awareness and participation.

Additionally, the coordinator will assist the marketing team across various sports, including football, volleyball, soccer, baseball, and softball, in creating and implementing marketing and promotional strategies to drive attendance and revenue.

Qualifications:

  • A Bachelor's degree in marketing with a minimum of 3 years of relevant experience, or a Master's degree with at least 1 year of applicable experience.
  • Proficiency in Microsoft Office Suite.
  • Familiarity with Adobe Photoshop, Illustrator, and InDesign.
  • Experience with various social media platforms.
  • Ability to understand and adhere to NCAA and MAC regulations.

Skills:

  • Meticulous attention to detail to ensure data accuracy.
  • Exceptional organizational skills to manage multiple projects and deadlines.
  • Proactive problem-solving abilities.
  • Outstanding customer service skills.
  • Strong interpersonal skills to interact effectively with diverse groups, including colleagues, fans, student-athletes, coaches, and administrators.
  • Ability to communicate respectfully and effectively with various populations.
  • Capacity to work collaboratively in a team environment, balancing leadership and support roles.
  • Proven capability to lead project teams successfully.