Marketing Content Strategist

3 days ago

Overland Park, Kansas, United States InsideHigherEd Full time
About the Role

We are seeking a highly skilled Marketing Content Strategist to join our team at InsideHigherEd. As a key member of our marketing department, you will be responsible for creating innovative, on-brand marketing content that drives engagement and motivates action.

Key Responsibilities
  • Develop compelling, engaging copy that translates complex messages into clear and concise content for internal and external advertising, marketing, promotional campaigns, and collateral.
  • Create high-quality content for websites, newsletters, emails, brochures, catalogs, and other digital and printed materials.
  • Produce copy while conducting work with a moderate degree of autonomy, providing guidance and feedback to junior team members as needed.
  • Craft website content that uses high-value keywords to support organic search and bolster SEO on our primary websites and intranet.
  • Research assigned topics as required by departmental and cross-campus requests, distilling results into effective content.
  • Collaborate closely with departmental and cross-campus colleagues and stakeholders to understand marketing requests and deliver content that meets expectations.
  • Support other writers in the department by reviewing and editing content for clarity and consistency with our brand voice.
  • Stay up-to-date on the changing digital universe and the latest industry best practices, trends, and advancements through training opportunities.
  • Translate constructive feedback into refined copy and improved deliverables.
Requirements
  • Bachelor's degree and 6+ years of relevant experience in marketing content creation.
  • Highly skilled and proficient in content marketing, with a strong portfolio of work.
  • Excellent writing, editing, and communication skills, with the ability to work independently and as part of a team.
  • Strong understanding of SEO principles and keyword research.
  • Ability to meet deadlines and work in a fast-paced environment.
What We Offer
  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic team of marketing professionals.
  • A collaborative and supportive work environment.
  • Professional development opportunities to help you grow in your career.

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