Associate Director Advanced Media Analytics

2 days ago

Los Angeles, California, United States Bloom Ads Global Media Group Full time
Job Overview

We are seeking a highly skilled Associate Director Advanced Media Analytics to join our team at Bloom Ads Global Media Group. As a key member of our Analytics team, you will be responsible for developing and maintaining our marketing analytics offering, driving business results for our clients, and collaborating with cross-functional teams to ensure seamless campaign delivery and performance.

Key Responsibilities:

  • Manage and mentor a growing team of analysts
  • Collaborate in the development of dashboards in visualization tools such as Tableau, Datorama
  • Generate clear, concise, and comprehensive analyses that tell the story behind the data
  • Develop and create client reports and build comprehensive presentations
  • Develop, train, productionize new models to be used for media optimizations and driving client business
  • Work closely with clients, account, and media teams to assess business and marketing challenges, discuss possible solutions, and execute a plan
  • Oversee team modeling outputs and inputs, working with cross-functional teams to ensure data processes are automated and efficient
  • Build marketing mix modeling, diminishing returns analysis, and campaign test design to assess and inform client return on media investment
  • Spearhead new analytical initiatives to drive actionable insights for our clients

Requirements:

  • 5+ years of experience in data & analytical functions in an agency/ media consulting environment with at least three years of team management experience
  • Proficiency with statistical analysis tools such as Python and R, as well as database (SQL)
  • Experience with DTC and data-heavy clients is a must
  • Ability to develop proprietary statistical models, design A/B tests, execute Marketing Mix Models and multi-touch attribution algorithms
  • Ability to both get the hands dirty with data and communicate with clients on their business questions
  • Familiarity of changing landscape of ad tech within Ad Servers (DCM), DSPs (TTD, DV360)
  • Managing 3-5 junior analytics' members
  • High-end marketing response modeling expertise, models which determine the Cost per Acquisition or Return on Investment of marketing expenditures
  • Proven effectiveness in managing business relationships
  • Strong storytelling skills, both in writing and presenting a strategic narrative
  • Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously
  • Deep expertise in advertising platforms and/or the ad tech industry preferred
  • Media Mixed Modeling necessary
  • Programming/scripting experience a must (R, Python), must have expertise in data wrangling as well as regression and machine learning functions
  • General Business Intelligence software expertise (SQL)
  • Ability to be client-facing and translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot
  • Creative thinker who is willing to challenge the norm to improve analytic processes
  • Proactive individual with strong problem-solving skills and an entrepreneurial spirit

About the Company:

Bloom Ads Global Media Group is a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset, and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology, and interested in helping to shape the future of our industry, we would like to hear from you.

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