Strategic Director of Paid Social Media
8 hours ago
Job Summary
As a Director of Paid Social, you will be responsible for developing and executing effective delivery strategies based on our clients' business objectives. You will work closely with the team to improve processes, streamline operations, and maximize team output. Your goal will be to deliver high-quality social media products that meet our clients' needs and expectations.
Key Responsibilities
- Formulate paid social strategies for clients, ensuring that recommendations and decisions are consistent and imaginative.
- Synthesize information and build our capacity and capability in joined-up marketing.
- Assume a lead role in building and integrating social efforts, ensuring tight alignment with the business strategy.
- Investigate all new opportunities from a broad perspective to determine opportunities to expand our advisory offering.
- Direct and coach talented team members, constructively and frequently evaluate team performance and provide reassurance and feedback.
- Provide stewardship advising on all paid social matters.
- Oversee the work of other GroupM disciplines, industry groups, and media partners; assist with integration of other client and GroupM agencies.
Requirements
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 7 Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
- Fortune 100 client-facing strategic experience preferred.
- Ability to think strategically and drive solid results to grow the business.
- Prior experience managing a team demonstrating the ability to train and grow junior members of a team and serving as a reliable mentor.
- Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork.
- Exhibit passion through appropriate participation in team, agency, and industry initiatives.
About GroupM
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
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