Marketing Director, Women's Sports

4 weeks ago


Los Angeles, California, United States Wasserman Media Full time
Job Title: Marketing Director, Women's Sports

Wasserman Media is seeking a highly skilled Marketing Director to join our Women's Sports division. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and increase brand awareness.

Key Responsibilities:
  • Develop and implement marketing plans that align with business objectives
  • Collaborate with senior agents and client management teams to create tailored marketing strategies
  • Identify and create individual brand plans for elite clients, including brand positioning and support plans, commercial plans, and operational plans
  • Develop and execute individual content development plans for elite clients, including storytelling and narrative building plans
  • Meet with clients to discuss marketing plans and create creative pitch materials
  • Support client public relations staff with respect to public relations opportunities for clients
  • Keep senior agents and client managers updated regularly with status of ongoing projects
  • Develop meaningful relationships with clients, creative teams, and other stakeholders
Requirements:
  • Bachelor's degree in a related field, preferably in content, branding, marketing, communications, or public relations
  • Minimum of 5+ years' experience in creative marketing around individual entertainment, music, or sports talent
  • Advanced knowledge of developments in celebrity or athlete branding, social media, marketing communications, and trends in the talent representation industry
  • Prior experience in a creative role, crafting social, digital, and/or marketing strategies
  • Ability to lead individual or team of junior colleagues in driving towards client and organizational goals
  • Strong creative experience and instincts
  • Advanced skills in Microsoft Office, PowerPoint, Photoshop, Illustrator, InDesign, Canva, and other creator tools
  • Strong understanding of social/digital media
  • Well-developed communication skills, creative thinking, and writing skills
  • Strong analytical, organizational, and project management skills
  • Requires self-management and project management abilities
  • Must have superior interpersonal skills, with the ability to build strong, lasting relationships internally and externally
What We Offer:

Wasserman Media offers a competitive salary range of $95k-$95k, plus bonus potential if applicable for the role. Actual base salary is dependent on several factors, including market dynamics, location, experience, specialized skills/training, level of responsibility, budgetary considerations, tenure at the company, etc.

Wasserman Media is an equal opportunity employer and does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.



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