Head of Digital Marketing Strategist

3 weeks ago

Pittsburgh, Pennsylvania, United States PNC Full time

Product Marketing Role at PNC

PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business.

We are investing in a newly formed Product Marketing team to lead the strategic planning and execution of new program and product launches through the Marketing lens.

We are seeking a highly motivated and experienced credit card Product Marketing professional to drive high-impact go-to-market product launch strategies.

Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager's discretion.

Key Responsibilities:

  • Develop competitive and differentiated value propositions that will serve as the building blocks for all customer and employee facing communications.
  • Support the development of learning agendas to prove the value of marketing efforts and support continuous campaign improvement.
  • Use demographic and behavioral data to inform tailored marketing strategies for specific products.
  • Stay up to date on customer needs and market dynamics to help identify product opportunities.
  • Ensure that value propositions, benefits & messaging are consistently delivered across teams and channels and serve as proof points of brand imperatives.
  • Lead the execution of creative campaigns that drive customer and financial growth in partnership with PNC's agency of record.
  • Generate new ideas and comfortable helping to implement new ways of working.
  • Translate financial concepts/offerings into digestible and relevant customer needs.

Requirements:

  • 5+ years' consumer marketing experience with direct experience in shaping credit card product positioning, value propositions, and messaging.
  • Demonstrated track record in designing customer-centric marketing plans.
  • Strong creative development and production experience; Strong analytical skills, ability to use data to drive relevant strategies.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Managing Risk: Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC offers a comprehensive range of benefits to help meet your needs now and in the future.

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