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Digital Marketing Specialist
2 months ago
Ascent Funding is a leading provider of innovative financial products and student support services that empower students to access education and achieve academic and economic success.
Job Title: Social Media and Digital Marketing SpecialistWe are seeking a highly motivated and creative Social Media and Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for maintaining positive relationships with our audiences online by sharing our exciting story with the world.
Key Responsibilities:- Develop and implement social media and digital marketing campaigns to increase brand awareness, promote products and services, and drive conversions.
- Build and maintain relationships with other brands and influencers to further promote our brand.
- Monitor and analyze social media marketing best practices, trends, platform updates, and advertising offerings to make expert recommendations to the team.
- Optimize key features of our social media and digital marketing channels, including Instagram, Facebook, LinkedIn, Email, and SoTellUs.
- Partner with our SEO agency to follow SEO best practices, including keyword research and content optimization.
- Grow our audiences with engaging content using our brand voice and find new ways to gather user-generated content.
- Bachelor's Degree in Marketing, Integrated Marketing Communications, or relevant field.
- Minimum of 2+ years of experience in social media and/or digital marketing campaigns.
- Experience generating content and creating compelling copy for various social media channels.
- Understanding of digital marketing concepts and best practices.
- Strong time management, organizational skills, and ability to coordinate multiple projects in a fast-paced environment.
- Competitive pay with bonus and comprehensive benefits package.
- 401(k) + Company Match.
- Medical, dental, and vision coverage.
- Annual HSA contribution of $1,600.
- Life insurance, disability, and critical illness.
- 14 Paid Holidays.
- Eleven Two (2) Community Days + Your Birthday.
- Snacks and drinks in the office.
- Tuition reimbursement program.
- Generous paid leave policies.
- $2,000 Vacation Incentive Plan after 3 years + $1,000 Sabbatical Day.
- Wellness, Work from Home funds, and more.
