Email Marketing Strategist

1 month ago


Coppell, Texas, United States Varidesk LLC Full time
Job Title: Email Marketing Manager

Varidesk LLC is seeking a highly skilled Email Marketing Manager to join our team. The successful candidate will be responsible for developing and executing email marketing strategies that drive engagement and conversions.

Key Responsibilities:
  • Develop and execute email marketing campaigns to support eCommerce and lead generation efforts.
  • Manage relationships with the email marketing agency and collaborate with stakeholders, brand strategy, and the creative team to build and execute campaigns.
  • Shape the email strategy, handle day-to-day campaign execution, manage list segmentation, and ensure messages are strategically delivered for maximum impact.
  • Track and analyze email campaign performance metrics, including open rates, clickthrough rates, conversion rates, and ROI. Report on campaign performance and provide actionable insights for continuous improvement.
  • Ensure all email campaigns comply with legal regulations (e.g., CANSPAM, GDPR) and industry best practices to maintain high deliverability and engagement rates.
Requirements:
  • 5 years proven experience in email marketing, preferably within eCommerce.
  • Proficiency with Salesforce Marketing Cloud or similar email marketing platforms.
  • Strong understanding of email marketing best practices, including list management, segmentation, deliverability, and compliance.
  • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
  • Excellent project management skills with the ability to handle multiple campaigns simultaneously, working in tandem with the email agency and creative team.
  • Strong communication and collaboration skills, teaming with marketing leadership and business stakeholders to develop, execute, and report on the email strategy.


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