Digital Marketing Specialist

4 weeks ago

Coppell, Texas, United States Jobot Full time
About the Role:

This Digital Marketing Associate position is a key role within our organization, responsible for developing and executing digital marketing strategies to amplify brand awareness and reach our target audience within the B2B sector.

Key Responsibilities:
  • Design innovative content tailored to our clients' interests and industry trends, utilizing Sprout Social to schedule and publish posts.
  • Maximize the SproutSocial platform to create and curate compelling content tailored to our audience's interests and industry trends, including Social Listening and Employee Advocacy initiatives.
  • Keep a pulse on social media channels for industry news, trends, and competitor activity, providing insights to inform strategy and identify opportunities for engagement.
  • Track and analyze key performance metrics related to social media activities, generating reports and recommendations for optimization.
  • Develop and implement digital marketing strategies to amplify brand awareness and reach our target audience within the B2B sector.
  • Ability to navigate and use Salesforce Marketing Cloud to create, manage, and optimize marketing campaigns across the company.
  • Develop and execute email marketing campaigns, leveraging automation and personalization features within the platform.
  • Analyze campaign performance metrics and implement improvements based on data-driven insights.
  • You will be working closely with the sales and marketing teams to develop digital assets and resources that support sales enablement efforts, such as presentations, case studies, and sales collateral.
  • Develop and implement training and support to sales and marketing teams on digital tools and best practices, fostering adoption and proficiency.
  • Assist in the development and execution of integrated marketing campaigns, leveraging digital channels to maximize impact and ROI.
  • Assist with supporting business marketing initiatives by coordinating and executing promotional campaigns and managing the distribution of promotional materials and items.
  • Attend site visits to client locations to foster relationships, gather feedback, and provide personalized support, ensuring alignment with organizational objectives and enhancing overall customer experience.

Requirements:
  • Preferred - Bachelor's degree in Marketing, Communications, Business, or related field.
  • Certifications in Salesforce Marketing Cloud and Google Ad certifications or related platforms are a plus.
  • 5+ years of experience in sales enablement, marketing enablement, or a related role with proven experience in social media management within a B2B manufacturing environment.
  • Proficiency in SproutSocial media management tool, or similar tools.
  • Proven track record of developing and executing successful sales and marketing enablement programs that drive revenue growth and improve sales productivity.
  • Advanced understanding of social media platforms, trends, and best practices for brand engagement (i.e. LinkedIn, Facebook, Instagram).
  • Strong comprehension of marketing principles and common marketing tools.
  • Working knowledge of the Adobe Creative Suite.
  • Innovative thinker with a passion for innovation and staying ahead of digital trends.
  • Solid project management skills with the ability to manage multiple initiatives simultaneously and deliver results within established timelines.
  • Ability to apply conceptual, creative, solution-oriented thinking.

About Jobot:

Jobot is a national manufacturing organization that has been in business for more than 20 years. Our cohesive and growing team works in a casual business environment and believes in family/work life balance. We offer PTO that starts day one (up to 4 weeks), 401k match, full medical, dental, vision, and life insurance. We are looking for a talented Digital Marketing Associate to join our team and help us achieve our goals.

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