Email Marketing Manager

7 days ago

Coppell, United States Vari Full time

Email Marketing Manager


The Email Marketing Manager is responsible for planning, implementing, and optimizing email marketing campaigns to support eCommerce and lead generation efforts. This role involves managing relationships with the email marketing agency and collaborating with stakeholders, brand strategy, and the creative team to build and execute campaigns. You will shape the email strategy, handle day-to-day campaign execution, manage list segmentation, and ensure messages are strategically delivered for maximum impact.


WHO YOU ARE

You:

Raise the bar by taking the initiative to achieve results and make excellence your goal.

Create lifelong fans by making customer experience your top priority.

Are authentic and say what you mean, share how you feel, and are your true self.

Are a team player and foster a sense of community by recognizing and valuing the unique contributions of our team.

Believe it’s possible and look at challenges optimistically – seeing opportunities to bring solutions to the table.

Embrace change and recognize the industry and the company is evolving.

Embrace change and welcome change that comes your way learning from it.


ADDITIONALLY, YOU WILL:

  • Develop and execute email marketing strategies tailored to the business's objectives and target audience, including promotional, lifecycle, and transactional campaigns.
  • Manage and segment email lists to ensure messages reach the appropriate audience segments at optimal times, driving engagement and conversions.
  • Track and analyze email campaign performance metrics, including open rates, clickthrough rates, conversion rates, and ROI. Report on campaign performance and provide actionable insights for continuous improvement.
  • Set up and manage automated email campaigns, such as welcome sequences, drip campaigns, and reengagement flows, to nurture leads and support the customer journey.
  • Ensure all email campaigns comply with legal regulations (e.g., CANSPAM, GDPR) and industry best practices to maintain high deliverability and engagement rates.
  • Work closely with cross functional teams, including content, design, and sales, to ensure email content aligns with the company's brand voice and marketing objectives.
  • Stay current with industry trends, email marketing tools, and best practices to keep our email marketing efforts innovative and competitive.


HOW YOU’LL GET THERE

  • 5 years proven experience in email marketing, preferably within eCommerce
  • Proficiency with Salesforce Marketing Cloud or similar email marketing platforms.
  • Strong understanding of email marketing best practices, including list management, segmentation, deliverability, and compliance.
  • Analytical mindset with the ability to interpret data, draw insights, and make data driven decisions.
  • Excellent project management skills with the ability to handle multiple campaigns simultaneously, working in tandem with the email agency and creative team.
  • Strong communication and collaboration skills, teaming with marketing leadership and business stakeholders to develop, execute, and report on the email strategy.
  • Up-to-date with the latest email marketing trends, tools, and regulations.
  • Experience with agency or direct report management preferred


COMPANY DESCRIPTION

We started by developing the world’s leading sit-stand desk converter to help a coworker with back pain, but now we’re so much more than a desk. We are flexible workspace solutions made simple and installed fast. From a collection of office furniture to workspaces offering space-as-a-service, we provide everything high-growth businesses need to unlock the potential of their workforce. Today, we have over 3 million fans worldwide. We’ve shipped products to more than 120 countries, and our solutions are in 98% of Fortune 500 companies. We promote a company culture that encourages diversity, creativity, innovation, and inclusion. Vari has become one of the most innovative, forward-thinking companies in the world. We’re growing quickly, so our company is fast-paced and exciting, but also friendly and supportive. Our employee benefits package includes medical, dental, and 401k, but also profit sharing, education reimbursement, and wellness perks, like an onsite gym.


WHY VARI? We’re award winners:

  • Work at a “Best Place to Work” – FORTUNE Magazine
  • Grow with the “National Entrepreneur of the Year” – EY
  • Be part of the “Fastest Growing Company in DFW” – SMU
  • Learn from award-winning leadership – CEO of the Year (2021, D Magazine), Most Admired CEO (Dallas Business Journal), CMO of the Year (American Marketing Association), Outstanding CFO – Large Private Company (DCEO)


We want you to be happier and healthier:

  • Your own Active Workspace
  • On-site gym with Peloton cycles and a spa-like locker room
  • Group fitness classes – from bootcamps to yoga
  • Meditation and chair massage pods
  • Subsidized healthy food from Fresh Café
  • Outstanding overall total rewards package
  • Wellness program and insurance premium discounts


We value our employees:

  • Community Team that cares
  • Enhanced paternity / maternity programs
  • 401k and profit-sharing plan
  • Paid personal time off
  • Paid volunteer time off
  • Team building events on and off site.
  • Mentoring and career development
  • Gourmet coffee bar
  • Education reimbursement
  • Short-term and long-term disability premiums covered at 100% by Vari


**Vari provides equal employment opportunities to applicants and employees without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

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