Global Marketing Campaign Director
4 weeks ago
Description:
Blue Yonder is seeking an experienced marketing professional to support global marketing campaigns for our supply chain management SaaS software. The successful candidate will have experience designing impactful campaign strategies, analyzing target markets and customers, and developing innovative marketing channel and program strategies to drive engagement and conversion through the marketing funnel.
Key Responsibilities:
* Lead the design and creation of end-to-end marketing campaigns that maximize lead generation by collaborating with sales, field marketing, creative, and other stakeholders to understand market opportunities and define optimal strategies.
* Build knowledge of Blue Yonder's solutions, target markets, audiences, and decision-making process to determine the best way to address and support our target customer profiles.
* Analyze market and portfolio coverage to proactively identify campaign opportunities and define ideal target audiences to generate pipeline and accelerate conversion.
* Determine the ideal channel mix, including content marketing, paid media, email, and other relevant channels, working with field, product, and influencer marketing to maximize impact.
* Create enticing, customer-centric in-market messages and campaign assets that communicate and differentiate Blue Yonder's value in target industries, segments, and regions.
* Develop campaign briefs and work with internal creative teams and agencies to translate campaign visions into a creative concept and campaign assets.
* Work closely with internal marketing teams to effectively share campaign plans and messaging to optimize marketing program adoption and campaign results.
* Collaborate with field marketing and analytics teams to understand campaign performance, conduct A/B testing and optimize future messaging and channel strategies to maximize returns.
Requirements:
* Bachelor's degree in Business, Marketing, or a related field or at least 5+ years of experience in B2B software marketing, demand generation, or a related field.
* Enterprise SaaS or supply chain marketing experience is a major plus.
* Proven track record of successfully designing and creating integrated marketing campaigns that drive pipeline and revenue.
* Knowledge of best practices in B2B marketing, demand generation, marketing automation, omni-channel marketing, customer marketing, and lead conversion programs.
* Excellent analytical skills and data-driven thinking.
* Exceptional communication, collaboration, and presentation skills.
* Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment.
* Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs.
Benefits:
* Comprehensive Medical, Dental and Vision
* 401K with Matching
* Flexible Time Off
* Corporate Fitness Program
* A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
Company Culture:
At Blue Yonder, we care about the wellbeing of our employees and those most important to them. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer.
Core Values:
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers.
Diversity, Inclusion, Value & Equity (DIVE):
Diversity, Inclusion, Value & Equity (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
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