Head of US Marketing

1 week ago

Washington DC USA, United States Famly Full time
Job Description

Famly is seeking a highly skilled and experienced Head of US Marketing to lead our marketing efforts in the US market. As a key member of our global marketing team, you will be responsible for developing and executing a comprehensive marketing strategy to drive awareness, engagement, and conversion in the US.

Key Responsibilities:

  • Develop and execute a marketing strategy to achieve business goals in the US market
  • Work closely with our US General Manager and CEO to bring closer collaboration between sales and marketing
  • Own and report all key marketing metrics for all programs, including IQLs and MQLs, conversion rates, time to lead, and ultimate pipeline build
  • Run growth experiments to manage the funnel, create new funnels, and open up new channels
  • Run and allocate budget
  • Understand what makes US childcare owners and directors tick
  • Own our key marketing metrics for the US market
  • Develop and manage marketing relationships with key industry experts
  • Own the planning and execution of trade shows, conferences, and industry events in the US
  • Ideate and help support campaigns together with our global brand team
  • Support our global Brand Director in understanding and implementing positioning and messaging
  • Make sure that all our marketing campaigns are well integrated across all channels

Requirements:

  • 2+ years leading a marketing, growth marketing, or demand gen team
  • 5-7 years working in SaaS marketing, preferably in early PMF
  • Proven experience in significantly increasing pipeline build
  • Comfortable working with hubspot, GA4, Clarity, Webflow, performance marketing channel analysis
  • Experience creating a demand gen strategy, allocating budgets, running growth experiments
  • Working closely with sales is important to you, translating their challenges into a marketing context
  • Consider yourself proactive - good at remembering to loop back on tasks, and spotting problems
  • Have a massive bias for action
  • You're good at context switching, preferring to work on lots of different things at once
  • You happily change your mind with new information

Preferred Qualifications:

  • Experience in education or selling tech to non-technical SMB buyers
  • Experience working with distributed teams

About Famly:

Famly is a software platform that helps childcare centers and schools manage their operations, communicate with parents, and provide high-quality care to children. We're a fast-growing company with a mission to close the collaboration gap in early childhood. Our platform is used by over 10,000 childcare centers and schools in 15 countries, and we're looking for talented individuals to join our team.

What We Offer:

  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A chance to work on a mission-driven project that makes a real difference in the lives of children and families

How to Apply:

If you're a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your CV and cover letter, to [insert contact information]. We can't wait to hear from you

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