Associate Director of Marketing
3 days ago
We are seeking a highly motivated Senior Associate Brand Manager to join our marketing team in New Holland, PA. As a key member of our team, you will be responsible for leading specific projects to support business growth and driving brand growth through strategic initiatives and data-driven decision-making. This hybrid role requires in-office work from Tuesday-Thursday and up to 15% travel.
Main Responsibilities:
- Brand Strategy & Execution: Support the development and execution of brand strategies to achieve sales and profit goals.
- Project Management: Lead cross-functional projects, including packaging processes, reformulations, new product launches, trade shows & customer/consumer activations.
- Financial Analysis: Manage budgets, volume forecasts, and P&L optimization.
- Data-Driven Insights: Analyze market data & culinary trends to inform brand strategies, support customer storytelling and provide actionable recommendations.
- Marketing Activation: Assist in the development and implementation of integrated marketing plans across digital & social. Analyze programs & track KPI's.
- Collaborate with Sales Team: Lead the development of new market and/or new product presentations, leveraging insights and storytelling.
Requirements:
- 3-5 years of brand management experience in the CPG industry, preferably with food brands.
- Bachelor's degree required; MBA preferred.
- Passion for food/culinary trends is beneficial.
- Proficient in Microsoft Office, particularly PowerPoint and Excel, with the ability to analyze data and create compelling presentations.
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