Brand Growth Strategist

3 days ago


New Holland, Pennsylvania, United States Savencia Cheese USA LLC Full time
Job Overview:
We are seeking a dynamic Senior Associate Brand Manager to join our marketing team in New Holland, PA. This hybrid role requires in-office work from Tuesday-Thursday and up to 15% travel. The ideal candidate will have experience leading food brands, a passion for culinary trends, and the ability to drive brand growth through strategic initiatives and data-driven decision-making.

Key Responsibilities:
  • Brand Strategy & Execution: Support the development and execution of brand strategies to achieve sales and profit goals.
  • Project Management: Lead cross-functional projects, including packaging processes, reformulations, new product launches, trade shows & customer/consumer activations.
  • Financial Acumen: Manage budgets, volume forecasts, and P&L optimization.
  • Data-Driven Insights: Analyze market data & culinary trends to inform brand strategies, support customer storytelling and provide actionable recommendations.
  • Marketing Activation: Assist in the development and implementation of integrated marketing plans across digital & social. Analyze programs & track KPI's.
  • Partner with Sales Team: Lead the development of new market and/or new product presentations, leveraging insights and storytelling.

Qualifications:
  • 3-5 years of brand management experience in the CPG industry, preferably with food brands.
  • Bachelor's degree required; MBA preferred.
  • Passion for food/culinary trends is beneficial.
  • Proficient in Microsoft Office, particularly PowerPoint and Excel, with the ability to analyze data and create compelling presentations.

This position offers a competitive salary of $90,000 - $110,000 per year, depending on experience.

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