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Product Marketing Strategist

2 months ago

Irvine, California, United States ThreeSixty Group Full time
Job Overview

Salary: $95,000.00yr / $120,000.00yr

About Us:

ThreeSixty Group is a leading consumer products enterprise with a significant presence in the market. We specialize in designing and developing innovative solutions across various categories, including Toys, Home Comfort, Wellness, and more. Our headquarters is located in a state-of-the-art facility that fosters creativity and collaboration among our dedicated team members.

Position Summary:

We are in search of a skilled and strategic Marketing Manager to enhance our brand presence within the market. This role is pivotal in collaborating with the Senior Marketing Director and cross-functional teams to ensure our brand resonates with consumers and embodies our core values.

The ideal candidate will possess a robust background in consumer products and demonstrate the ability to craft and implement effective marketing strategies for our brand. The Marketing Manager will play a crucial role in propelling the success of our products through innovative marketing approaches and comprehensive product planning. A thorough understanding of market dynamics, consumer behavior, and competitive analysis is essential for developing impactful strategies and providing insights for product evolution.

Key Responsibilities:

  • Formulate and implement extensive product marketing strategies to stimulate demand and sales in collaboration with the Senior Marketing Director.
  • Partner with the Senior Marketing Director to define overarching brand strategies and marketing initiatives.
  • Conduct in-depth analysis to deliver insights on categories, consumers, competitors, and market trends to support brand strategies.
  • Monitor and evaluate sales performance to identify opportunities for growth.
  • Assist in developing retail-specific programs and exclusives, customizing product lines and marketing strategies to optimize business across various channels.
  • Create compelling product messaging and positioning that aligns with brand guidelines and appeals to our target demographic.
  • Work closely with cross-functional teams, including product development, design, and sales, to successfully launch new products.
  • Lead the development and execution of product launch plans, coordinating marketing efforts across multiple channels.
  • Support the sales team to enhance product sell-in and sell-through by providing essential materials and information.
  • Exhibit strong presentation skills, comfortable presenting insights and strategies to both internal and external stakeholders.

Candidate Qualifications:

  • Bachelor's or Master's degree in marketing or a related field.
  • A minimum of 5 years of experience in relevant consumer product categories.
  • Proven strategic planning capabilities.
  • Previous leadership experience in marketing or brand management.
  • Strong analytical and problem-solving skills.
  • Excellent communication and time management abilities.
  • Self-motivated with an entrepreneurial mindset.
  • Demonstrated ability to manage multiple projects in a fast-paced environment.
  • Creative thinker with a positive attitude, viewing challenges as opportunities.
  • Proficiency in Microsoft Office Suite is required.