Influencer Marketing Strategist
4 days ago
Razer is a leading gaming technology company that is revolutionizing the way the world games. We are seeking an experienced Influencer Marketing Specialist to join our team and help us identify, build, and maintain relationships with industry partners, influencers, and other content creators within the gaming, lifestyle, and other relevant industries.
Key Responsibilities:
- Manage communications and relationships between potential partners, agencies, and influencers with internal stakeholders to create opportunities for brand building, social growth, and fan engagement.
- Negotiate and maintain influencer partnership contracts and manage deliverables and payments.
- Influencer and talent scouting to meet Razer's marketing needs.
- Manage influencer outreach and product seeding initiatives.
- Coordinate with internal and external teams and offer influencer and partnership support to wider organizational marketing efforts.
- Plan and develop regional and global engaging, timely, and relevant content across multiple social media channels, including events coverage.
- Be the Razer community ambassador that engages with fans and partners at events and/or tradeshows.
- Coordinate the setup for production of influencer content (studio, office, and/or events).
- Analyze metrics from influencer media campaigns to optimize future campaigns.
- Conduct ongoing analysis and reporting of team and channel performance data and make strategic suggestions for improvement.
- Ensure that influencer campaigns and results meet objectives and budget.
Requirements:
- 2-3 years' experience in influencer marketing and talent management.
- 1+ years of business development and partnerships experience (preferred).
- Great communication and influence skills, as well as experience in negotiating contracts.
- Understanding of social media best practices, relevant industry trends, online marketing, and engagement techniques.
- Experience in the use of social media management and analytical tools/software and editorial content calendaring.
- Ability to work in a fast-paced environment, focusing on generating business results.
- Ability to work with global teams across multiple time zones and cultures.
- Gamer and gaming knowledge is required.
Education/Experience:
- Bachelor's degree in Communications, Marketing, Digital Media or PR or equivalent work experience.
Salary Ranges (per annum):
$70,000.00 - $117,000.00
Disclaimer:
Exact compensation may vary based on skills, experience, and location.
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