Senior Copywriter for Creative Solutions

2 weeks ago

New York, New York, United States TUMI Full time

About TUMI:

Established in 1975, TUMI has been at the forefront of crafting premium business, travel, and performance luxury essentials. Our mission is to enhance, simplify, and elevate every aspect of life on the go. By merging impeccable functionality with innovative design, we strive to be a lifelong ally to those who are passionate about their journeys. Our brand is recognized globally, operating in over 75 countries with around 2,000 retail locations.

Your Contribution at TUMI:

As a key player in our creative team, you will be tasked with shaping and refining our brand's narrative through impactful storytelling. Your role will involve producing clear and engaging copy that aligns with our strategic vision and seasonal themes. You will lead the copywriting team and collaborate closely with graphic designers to create both print and digital marketing materials, while also addressing requests from various departments including PR, social media, human resources, and customer service.

This position requires you to work on-site four days a week, with the flexibility to work remotely one day a week.

  • Oversee and manage the company's overall copy requirements and ensure consistency in brand voice.
  • Compose and refine marketing emails, website content, product descriptions, social media posts (both organic and paid), press releases, packaging text, in-store signage, SEO content, product knowledge materials, and internal communications.
  • Collaborate with global partners to review and approve international creative outputs, ensuring a unified brand voice across all regions.
  • Work cross-departmentally to create content that adheres to brand standards.
  • Partner with designers to conceptualize and execute comprehensive seasonal campaigns.
  • Utilize customer insights and data to develop engaging and inspired content.
  • Transform technical product details into appealing, customer-friendly language.
  • Stay informed about relevant industry trends and the sectors that influence our brand.
  • Act as the primary marketing contact for the company's Sustainability committee.

Preferred Qualifications:

  • A minimum of 6 years of professional writing experience in an agency, corporate, or publishing environment.
  • Experience in retail, with a preference for luxury goods.
  • A Bachelor's Degree in English, Creative Writing, Journalism, or a related field (or equivalent professional experience).
  • A diverse portfolio showcasing creative thinking and a passion for storytelling.
  • Exceptional proofreading skills, with a keen eye for detail.
  • Ability to recognize the subtle differences in voice across various mediums (email, landing pages, print, social media, packaging, etc.).
  • Strong conceptual abilities with an understanding of the relationship between copy, design, graphics, and typography.


Why TUMI is a Great Place to Work:

At TUMI, you will experience a vibrant work culture that fosters an entrepreneurial spirit among all team members. We value each associate as an integral part of our organization and acknowledge their contributions. Our commitment is to create a workplace that empowers individuals to make a significant impact, providing the necessary tools for success—such as guidance for career development, professional training opportunities, and a stimulating work environment—along with competitive compensation and comprehensive benefits.

Our Core Values:

  • INNOVATION AND SUSTAINABILITY: TUMI is dedicated to protecting what matters most—your belongings and the planet. We believe in preserving our world for future travelers by prioritizing excellence and quality in every product, supported by rigorous testing, exploration of sustainable materials, and a global repair network.
  • COMMUNITY PARTNERSHIPS: We are committed to supporting the most vulnerable communities, aligning our mission with our core values. Our philanthropic efforts focus on promoting wellbeing, empowering communities, and protecting the environment. We proudly support organizations that create positive change, such as St. Jude Children's Research Hospital and Waves for Water.
  • DIVERSITY AND INCLUSION: We are dedicated to fostering a diverse and inclusive culture, welcoming individuals from all backgrounds. Our commitment to diversity empowers everyone to bring their authentic selves to work.

The compensation offered will depend on various factors, including qualifications and relevant experience, as well as other legitimate, non-discriminatory business considerations specific to the role.

TUMI is an equal opportunity employer, committed to maintaining a work environment where all applicants, associates, customers, and others are treated with dignity and respect, free from unlawful harassment, discrimination, or retaliation.

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