DTC Ecommerce Manager

1 month ago


Charlotte, North Carolina, United States eCommerce Full time
About the Role

We are seeking a highly skilled DTC Ecommerce Manager to lead our customer acquisition, reactivation, and retention strategies. As a key member of our team, you will be responsible for establishing best-in-class practices across digital channels, including SEO, email, affiliate, community, and social.

Your primary focus will be on developing and executing a growth roadmap that heavily utilizes inbound marketing (organic, non-paid channels and email). You will work closely with our marketing team to drive business results, both in the short and long term.

Key responsibilities will include:

  • Leading the D2C customer acquisition, reactivation, and retention strategies
  • Developing the autoship subscription customer journey and driving subscription levels to meet performance goals
  • Collaborating with internal teams to optimize performance and drive results
  • Generating, testing, and analyzing inbound marketing growth initiatives based on data, benchmarks, analytics, and KPIs
  • Partnering with marketing on content strategy and execution
  • Focusing on driving converting traffic from SEO channels and leveraging newsletter and Klaviyo flows to increase email channel revenue

We are looking for a candidate with a proven background in deploying and executing on a growth roadmap, utilizing inbound marketing (organic, non-paid channels and email). You should have a strong understanding of customer and market research techniques, as well as a good understanding of customer and market research techniques.

The ideal candidate will have:

  • 5+ years of experience in a strategic performance marketing leadership role, managing a high-performing team in a B2C or D2C ecommerce environment
  • Previous consumables experience required in a subscription-based model
  • A passion for innovation and a bias-to-action with a track record of performance
  • Strong analytics skills, creative analysis to direct strategic growth
  • Native English language proficiency level

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual with a passion for ecommerce, we encourage you to apply for this exciting opportunity.


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