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Senior Market Research Specialist
1 month ago
About the Role:
Amplify is seeking a skilled Senior Market Research Specialist to support the development of critical and empirical insights from the market that inform product development and marketing strategy. The ideal candidate will have a diverse research skill set and manage systematic testing of potential product content and features as well as product positioning, messaging, and samples.
Key Responsibilities:
- Support the management of a strategic market research program, using both quantitative and qualitative methodologies to inform Literacy, Math, and Science product development, marketing, and sales strategies.
- Manage a research panel for in-house market research projects, ensuring optimal utilization while guaranteeing quality and timely delivery of projects.
- Design market research protocols and instruments, establish clear goals, and collaborate with Product, Marketing, and Sales teams as well as external research vendors to produce high-quality, actionable research deliverables.
- Conduct large-scale surveys, focus groups, and interviews and analyze and synthesize results to deliver impactful reports with clear business implications.
Requirements:
- Bachelor's Degree
- 3+ years of market research experience, including qualitative and quantitative methods
- Experience with survey platforms such as Survey Monkey, Alida, and Alchemer
- Experience coordinating and communicating with multiple stakeholders at varying levels of an organization
- Excellent organizational and project management skills and strong attention to detail
Preferred Qualifications:
- Market research experience in education publishing or ed-tech
- Experience teaching with or close familiarity with Amplify products
- Experience marketing elementary literacy programs
- Experience marketing products to schools and districts
- Experience in managing a market research panel
- Graduate degree in the social sciences or a related field
Compensation:
The hourly rate range for this role is $40.00-$50.00. Amplify is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.