Marketing Automation Professional
1 month ago
AbbVie is a leading biopharmaceutical company that strives to discover and deliver innovative medicines and solutions to address serious health issues. Our mission is to make a remarkable impact on people's lives across various therapeutic areas, including immunology, oncology, neuroscience, and eye care.
We are committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. As an equal opportunity employer, we believe in hiring the best talent without discrimination.
Job SummaryWe are seeking a highly skilled Marketing Automation Specialist to join our Digital Lab team. The successful candidate will play a crucial role in building Patient Services 1:1 marketing programs, ensuring high-quality implementation, testing, and QA of campaigns within the Salesforce Marketing Cloud automation platform.
This is an excellent opportunity for a motivated professional to develop their skills and contribute to the success of our organization.
Key Responsibilities- Build, QC, and execute low-to-medium complexity brand omnichannel programs, including journeys (base cadences) and trigger programs.
- Ensure high-quality, on-time, and error-free implementation, testing, and QA of campaigns within the Salesforce Marketing Cloud automation platform.
- Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.
- Monitor email deliverability across domains for all brand campaigns implemented and provide recommendations for optimization.
- Identify issues, root cause, and recommend corrective action for campaign builds, IP reputation, and deliverability.
- Collaborate with internal and external partners to define, execute, and optimize email, direct mail, and media campaigns.
- Bachelor's Degree in Business or Marketing or equivalent experience.
- 3-5 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and 1:1 marketing.
- Minimum 3 years of hands-on work experience creating marketing campaigns in enterprise-level marketing automation platforms like Salesforce Marketing Cloud.
- Salesforce Marketing Cloud Email Specialist certification required.
As a Marketing Automation Specialist at AbbVie, you can expect:
- A competitive salary range of $80,500 - $153,000 per year, based on location and experience.
- A comprehensive benefits package, including medical/dental/vision insurance, 401(k), and paid time off.
- The opportunity to work with a talented team and contribute to the success of our organization.
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