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Business Intelligence Lead, Omnichannel Marketing

1 month ago

Libertyville, Illinois, United States AbbVie Full time

**About AbbVie**

AbbVie is a leading global biopharmaceutical company that discovers and delivers innovative medicines and solutions to address serious health issues.

**Job Overview**

We are seeking a highly skilled Business Intelligence Lead to join our Omnichannel Marketing team. The ideal candidate will be responsible for delivering business insights and recommendations to drive performance across the Health Care Professional (HCP) promotional and educational areas.

**Key Responsibilities:**

  • Consult and Develop Analytics Strategy: Collaborate with cross-functional teams to develop analytics strategy and conduct measurement planning for new HCP capabilities, including data requirements, defining reporting, and advanced analytics solutions as required.
  • Design Test-and-Learn Strategies: Design test-and-learn strategies for A/B and multivariate/statistical tests across all channels to identify causal impact and iteratively improve performance through critical learning.
  • Measure Performance: Design and build a measurement plan to demonstrate the impact of CRM/digital experiences.
  • Influence Leadership: Influence Brand Leaders and gain buy-in on analytically sound approaches to performance evaluation and prioritization of high-impact analytical efforts.
  • Build Analytic Plans: Build & communicate analytic plans that heighten the visibility of omnichannel opportunities that will increase the effectiveness and/or efficiency of the Omnichannel experience across HCP & Consumer space.

**Requirements:**

  • Bachelor's Degree: Required, with a concentration in engineering, sales, marketing, or quantitative analysis preferred.
  • Masters/MBA or PhD: Preferred.
  • 7+ Years of Experience: In identifying and outlining key metrics and building campaign performance/measurement plans, plus 5+ years of hands-on experience with designing and executing randomized controlled tests to measure the impact of marketing stimuli.
  • Technical Skills: Extensive hands-on experience and fluency in coding SQL, Python/R, Spark, Dataiku etc., and experience with most recent Analytics, Data Science, and Machine Learning methods.

**Salary Range:

$117,500 - $223,500