Senior Account-Based Marketing Manager
2 days ago
Build the future of data with Snowflake Computing. We're seeking a dynamic and strategic-minded leader to join our team as a Manager, Account-Based Marketing (ABM). This role is pivotal in driving our high-volume, new business marketing efforts towards targeted accounts, aligning closely with sales objectives to maximize revenue generation and customer acquisition.
The ideal candidate will possess a strong blend of strategic thinking, creative problem-solving, and hands-on execution skills. Key responsibilities include:
- Managing team members to their KPIs, including account coverage, new opportunity creation, deal acceleration, and consumption.
- Developing individuals in career growth, providing opportunities, guidance, and support to empower individuals to develop their skills, pursue their goals, and advance in their professional journeys.
- Driving alignment and execution of SDR-integrated plays, as well as measurement of impact.
- Utilizing data-driven insights to segment target accounts effectively and develop tailored messaging and content strategies for each account segment.
- Leveraging marketing automation and CRM tools to track campaign performance, analyze data, and optimize tactics for maximum effectiveness.
- Measuring and reporting on the success of ABM initiatives, including key metrics such as account engagement, opportunity and SDR Meeting conversions, pipeline contribution, and revenue impact.
- Collaborating with cross-functional teams, including marketing, sales, IT, and data analytics, to align ABM strategies with overall business objectives.
- Managing budget requests and spend for the team, including allocation of funds and fulfillment of KPIs against them.
- Continuously iterating and optimizing ABM programs based on performance data and feedback from stakeholders.
Marketing Skills and Experience:
- Campaign Execution and Optimization: Lead the planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms.
- Multi-Channel Marketing: Experience with paid media, digital, direct mail, in-person and virtual events to drive impact in large accounts and modifying tactics to increase success.
- Account Identification and Targeting: Utilize predictive analytics and account scoring models to identify high-value target accounts.
- Measurement and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives.
- Technology Evaluation and Innovation: Knowledge of ABM Technology and Tools leveraging insights to find and engage the right fit accounts at different buying stages.
Leadership Skills and Experience:
- Management: Experience managing at least three people, preferred, with indirect experience managing cross-functional teams for integrated efforts.
- Strategic Development: Identify opportunity points within accounts, capture what is working, and expand success as a structured program across the team.
- Strategic Communication: Roll up tactical concepts into strategic presentations to higher-level leaders, demonstrating an understanding of priorities across leadership levels and functions.
Compensation and Benefits:
The estimated base salary range for this role is $128,000 - $173,200. Additionally, this role is eligible to participate in Snowflake's bonus and equity plan. The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
Snowflake is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
-
Senior Account-Based Marketing Manager
8 hours ago
Denver, Colorado, United States BEDI Partnerships Full timeAbout UsWe're a leading global learning company, dedicated to improving lives through the power of learning. Our mission is to provide flexible, effective skill development to empower organizations and individuals.Job SummaryWe're seeking a Senior Account-Based Marketing Manager to develop and scale our global upmarket strategy. In this critically important...
-
Account-Based Marketing Manager
5 days ago
Denver, Colorado, United States Snowflake Computing Full timeAbout the RoleWe are seeking a highly skilled and strategic-minded Account-Based Marketing Manager to join our team at Snowflake Computing. As a key member of our ABM team, you will be responsible for driving our high-volume, new business marketing efforts towards targeted accounts, aligning closely with sales objectives to maximize revenue generation and...
-
Senior Account Manager
4 weeks ago
Denver, Colorado, United States Sinclair Inc. Full timeJob Title: Senior Account ManagerCompulse is a leading digital marketing company dedicated to providing innovative solutions for maximizing ROI and customer engagement. With a focus on cutting-edge technology and comprehensive marketing platforms, Compulse empowers its clients to plan, execute, and analyze omnichannel advertising campaigns seamlessly.Job...
-
Senior Account Manager
5 days ago
Denver, Colorado, United States Sinclair Inc. Full timeCompulse is a leading digital marketing company dedicated to providing innovative solutions for maximizing ROI and customer engagement. With a focus on cutting-edge technology and comprehensive marketing platforms, Compulse empowers its clients to plan, execute, and analyze omnichannel advertising campaigns seamlessly.As a Senior Account Manager at Compulse,...
-
Senior Analytics Manager
3 weeks ago
Denver, Colorado, United States Marketing Management Analytics Full timeAbout the RoleWe are seeking a highly skilled Senior Analytics Manager to join our team at Marketing Management Analytics. As a key member of our analytics team, you will be responsible for working with senior executives within our clients to create long-term, sustainable relationships.Key Responsibilities:Work with clients to diagnose solutions to key...
-
Senior Account Manager
4 weeks ago
Denver, Colorado, United States Amazon Full timeAbout the RoleWe are seeking a highly skilled Senior Account Manager to join our AWS Hardline Specialty Retail Team. As a key member of our team, you will be responsible for driving digital transformation and innovation within the retail industry.As a Senior Account Manager, you will engage with C-level executives, IT leaders, architects, developers, and...
-
Senior Account Executive, Mid-Market
2 weeks ago
Denver, Colorado, United States Coupa Full timeAbout the RoleCoupa is seeking a seasoned Senior Account Executive to join our Mid-Market team. As a key member of our sales organization, you will be responsible for driving revenue growth and expanding our presence in the mid-market segment.Key ResponsibilitiesDevelop and execute a Mid-Market Account Plan to drive sales growth and customer...
-
Senior Field Marketing Manager
3 weeks ago
Denver, Colorado, United States Workiva Inc. Full timeJob Title: Senior Field Marketing ManagerAs a Senior Field Marketing Manager at Workiva Inc., you will be responsible for developing and executing a comprehensive field marketing strategy that drives pipeline growth and revenue across the North American region. This role will require collaboration with cross-functional teams, including sales, marketing, and...
-
Senior Account Executive, Mid-Market
4 days ago
Denver, Colorado, United States Coupa Software Full timeAbout the RoleCoupa is a leading provider of AI-driven spend management solutions, connecting and optimizing sourcing, purchasing, supply chains, and financial management for over 3,000 global organizations. We're seeking a seasoned Senior Account Executive to join our team and drive sales growth in the Mid-Market segment.Key ResponsibilitiesExceed annual...
-
Senior Account Executive
5 days ago
Denver, Colorado, United States Coupa Software Full timeAbout the RoleCoupa is seeking a seasoned Senior Account Executive to join our Mid-Market team. As a key member of our sales organization, you will be responsible for driving revenue growth and expanding our customer base in the mid-market segment.Key ResponsibilitiesDevelop and execute a sales strategy to achieve annual sales targetsBuild and maintain...
-
Senior Product Marketing Manager
2 weeks ago
Denver, Colorado, United States T-Mobile Full timeJob Title: Senior Product Marketing ManagerAt T-Mobile, we're committed to delivering exceptional customer experiences. As a Senior Product Marketing Manager, you'll play a key role in shaping our digital experiences to exceed customer expectations.Job OverviewWe're a customer-obsessed company, and we're looking for a talented individual to lead the strategy...
-
Senior Account Manager
5 days ago
Denver, Colorado, United States NFP Full timeAbout the RoleNFP is seeking a highly skilled Senior Account Manager to join our Benefits team. As a key member of our team, you will be responsible for managing client relationships, leading client meetings, and driving the renewal and marketing process from start to finish.Key ResponsibilitiesMaintain strong relationships with carrier and client contacts,...
-
Senior Account Manager
4 days ago
Denver, Colorado, United States Lockton, Inc. Full timeJob Summary:The Senior Account Manager is a key business contact for clients, responsible for delivering exceptional customer service and driving business growth through innovative and efficient account management.This role requires a deep understanding of industry trends and regulations, as well as the ability to develop and maintain strong relationships...
-
Senior Account Manager
1 month ago
Denver, Colorado, United States Amazon Full timeAbout the RoleWe are seeking a highly skilled Senior Account Manager to join our AWS Hardline Specialty Retail Team. As a key member of our team, you will be responsible for driving digital transformation and innovation within the retail industry, creating long-term business relationships of value and trust.Key ResponsibilitiesEngage with C-level executives,...
-
Senior Director, Field Marketing
4 days ago
Denver, Colorado, United States Fivetran Full timeAbout the RoleFivetran is seeking a Senior Director, Field Marketing to drive brand awareness and demand with data and analytics decision-makers in the enterprise and commercial business segments.This role will support the Fivetran business and sales teams through innovative marketing strategies and execution.The Senior Director, Field Marketing will lead a...
-
Senior Account Manager
3 weeks ago
Denver, Colorado, United States Georgia-Pacific Full timeAbout the RoleWe are seeking a highly skilled Senior Account Manager to join our team at CENSAI. As a Senior Account Manager, you will be responsible for driving growth by building a portfolio of new customers and developing relationships with existing customers to create long-term value.Key ResponsibilitiesUtilize strong written and verbal communication...
-
Senior Marketing Manager
3 weeks ago
Denver, Colorado, United States Chegg Full timeJob Title: Senior Manager, Product MarketingChegg Skills is a leading provider of online learning solutions, and we're seeking a seasoned Senior Manager, Product Marketing to drive growth and adoption of our platform.Role Overview:As a Senior Manager, Product Marketing, you will be responsible for developing and executing marketing strategies that position...
-
Senior Marketing Manager
5 days ago
Denver, Colorado, United States Chegg Full timeJob Title: Senior Manager, Product MarketingChegg Skills is a leading provider of online learning solutions, and we're seeking a seasoned Senior Manager, Product Marketing to drive growth and adoption of our platform.Role Overview:As a Senior Manager, Product Marketing, you will be responsible for developing and executing marketing strategies that position...
-
Denver, Colorado, United States Sobi Full timeJob Title: Hematology Clinical Account Manager/Senior Clinical Account ManagerSobi is seeking a highly motivated and experienced Hematology Clinical Account Manager/Senior Clinical Account Manager to join our team. As a key member of our sales team, you will be responsible for promoting Sobi's products and services to healthcare professionals in the...
-
Senior Commercial Marketing Manager
4 weeks ago
Denver, Colorado, United States T-Mobile Full timeJob SummaryWe are seeking a highly skilled Senior Commercial Marketing Manager to join our team at T-Mobile. As a key member of our marketing organization, you will be responsible for developing and implementing strategies to drive company growth, with a focus on reducing disconnects and managing the Broadband customer base.Key ResponsibilitiesDevelop and...